Strategic Retail Management and Innovation Concentration

The aim of the Strategic Retail Management and Innovation Concentration is to equip students with professional retailing knowledge and management and business skills who will become competitive and ethical business leaders and managerial personnel in the retail industry. This concentration addresses the University’s commitment to addressing the needs of society and takes the obligations of talent development for the retail sector. Apart from fundamental retail management knowledge such as brand management and electronic commerce in the retail businesses, students can also pursue up-to-date areas of retail management, such as e-tailing, digital commerce, business analytics, entrepreneurship, among others.

Specific objectives are:

  1. To enable students to build a solid foundation in understanding the fundamentals of retail management; 
  2. To equip students with necessary theoretical knowledge as well as experience in managing a retail business;
  3. To provide students with retail management knowledge and practices in selected focused areas to foster retail innovation; and
  4. To nurture a sense of ethics and social responsibility that prepares students to be competent and global visionary retail management practitioners.


 Concentration Required Courses 12 units
  MKTG3017 Services Marketing 3 units
  REMT3005 Strategic Retail Operation Management 3 units
  REMT3006 Smart Retailing 3 units
  REMT3015 Seminar in Creative Retailing 3 units
Concentration Elective Courses 9 units
  BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights 3 units
  BUSI3025 Cross-Cultural and Comparative Management 3 units
  BUSI3057 Managing Entrepreneurship Ventures 3 units
  BUSI3065 Me, Us and Them: The Human Factor in Entrepreneurship and Innovation 3 units
  ECON3007 Industrial Organization and Competitive Strategy 3 units
  ECON3087 Understanding the Digital Economy 3 units
  ECON3097 Data Visualization for Economic Storytelling 3 units
  ECON3105 Big Data Analytics with Python 3 units
  ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce 3 units
  ISEM4006 Electronic Commerce 3 units
  ISEM4016 Web Site Design and Business Applications 3 units
  ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches 3 units
  ISEM4036 Cybersecurity and Data Privacy 3 units
  MKTG3005 Marketing Research Methods 3 units
  MKTG3006 Global Marketing 3 units
  MKTG3007 Consumer Behaviour 3 units
  MKTG3015 Socially Responsible Marketing 3 units
  MKTG3025 Integrated Marketing Communications 3 units
  MKTG3026 Strategic Digital Marketing 3 units
  MKTG3047 Big Data Marketing 3 units
  MKTG4006 e-CRM 3 units
  MKTG4007 Brand Management 3 units
  REMT3007 Retail Management Internship 3 units
    21 units


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