Master of Science in Entrepreneurship and Global Marketing

Programme Director: Dr KAN, Clara

The MSc in Entrepreneurship and Global Marketing programme is jointly offered by the Department of Marketing, School of Business of the Hong Kong Baptist University (HKBU) and Grenoble École de Management (GEM). By combining Entrepreneurship and Global Marketing, the programme will provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by any organisations.

By adopting a multidisciplinary teaching and learning approach to Entrepreneurship and Marketing, the programme aims to equip students with entrepreneurial and global marketing knowledge so that they may start their own business, develop a successful entrepreneurial career in multi-national companies, or advance into managerial and leadership roles.

The programme utilises the synergies of having two partnering institutions located in different regions of the world. With emphasis on the unique international experience, students will be equipped to think globally and work in multicultural and multi-disciplinary teams. Students will gain extensive exposure to both Eastern and Western cultures, by spending the first semester studying in France and the second semester studying in Hong Kong, leading to a single degree to be jointly awarded by HKBU and GEM.

The structure of the curriculum is as follows:

I) Required Courses 33 units
II) Optional Course 0–3 units
III) Business Project/Academic Dissertation 9 units
    42*–45 units

* 42 HKBU units shall be counted as equivalent to 90 ECTS credits of Grenoble École de Management.


I. Required Courses 33 units
  Semester 1: 31 ECTS credits at Grenoble École de Management
  MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem 5 ECTS
  MKTG7020 Entrepreneurship and Business Opportunities 5 ECTS
  MKTG7030 New Venture Business Planning, Small and Family Business 5 ECTS
  MKTG7040 Accounting and Finance for Entrepreneurs 5 ECTS
  MKTG7050 Strategic Management 2.5 ECTS
  MKTG7060 Marketing Planning 3.5 ECTS
  MKTG7070 Advanced Effective Sales, Negotiation and Intercultural Communication 5 ECTS
  Semester 2: 15 units at HKBU
  MKTG7080 Corporate Entrepreneurship and Business Development 3 units
  MKTG7090 Leadership and Team Building for Entrepreneurs 3 units
  MKTG7100 Digital Marketing Strategy 3 units
  MKTG7110 Socially Responsible Entrepreneurship in an International Context 3 units
  MKTG7120 Global Marketing 3 units
II. Optional Course 0–3 units
  BUSD7010 Social Enterprise Management and Social Impact Strategies# 3 units
III. Business Project/Academic Dissertation 9 units
  Summer: a student shall take either at Grenoble École de Management, HKBU or elsewhere
  MKTG7130  Business Project/Academic Dissertation 9 units
    42–45 units

# Optional; not required to constitute part of the graduation requirements

Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.

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