Entrepreneurship and Business Innovation Concentration
We live in a VUCA world. Volatile, uncertain, complex, and ambiguous. Organizations and individuals alike face the “new normal” where the only constant is change. By fostering entrepreneurial mindsets and business innovation we equip the new generations with competence and grit to thrive under the conditions of uncertainty and crisis. By applying the entrepreneurial logic to developing and running organizations, we help our future graduates to redefine the meaning of VUCA by turning volatility into vision, uncertainty into understanding, complexity into clarity, and ambiguity into agility.
Students will take a deep dive into entrepreneurial knowledge, develop highly transferable skills, and foster entrepreneurial mindsets that will allow them to become the agents of change. Upon graduation, students will be able to confidently leverage uncertainties in creating their own businesses, in leading innovation and change in well-established organizations they choose to work for, or in connecting various functional areas of business to generate strong synergies.
In short, our graduates will gain confidence to create, lead, and connect in the age of uncertainty.
|Concentration Required Courses||9 units|
|BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights||3 units|
|BUSI3057 Managing Entrepreneurial Ventures||3 units|
|BUSI3065 Me, Us and Them: The Human Factor in Entrepreneurship and Innovation||3 units|
|Concentration Elective Courses||12 units|
|BUSI3037 Entrepreneurial Internship I||3 units|
|BUSI4015 Corporate Entrepreneurship||3 units|
|ECON3087 Understanding the Digital Economy||3 units|
|ECON3105 Big Data Analytics||3 units|
|FINE3025 Entrepreneurial Finance||3 units|
|HRMN3016 Negotiation||3 units|
|ISEM3027 Introduction to App Development and Mobile User Experience Design||3 units|
|ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce||3 units|
|ISEM4006 Electronic Commerce||3 units|
|ISEM4016 Web Site Design and Business Applications||3 units|
|ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches||3 units|
|LLAW3005 Company Law||3 units|
|LLAW3015 Cyber Law and Risk||3 units|
|MKTG3045 Entrepreneurial Marketing||3 units|