Minor Programme in Public Relations and Advertising

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

The structure of the curriculum is as follows:

I) Required Course 3 units
II) Elective Courses 12 units
    15 units


I. Required Course 3 units
  PRAO2005 Introduction to Public Relations and Advertising 3 units
II. Elective Courses 12 units
  Four of the following courses (one should be at Level 3 or 4): 
  PRAO3046 Audience Measurement and Engagement 3 units
  PRAO3047 Corporate Social Responsibility and Stakeholder Engagement 3 units
  PRAO3067 Health Communication 3 units
  PRAO3076 Communication Training for Organizations 3 units
  PRAO3085 Social Media @ Work 3 units
  PRAO4016 Strategic Issues and Crisis Management 3 units
  PRAO4025 Brand Strategy and Communication 3 units
  PRAO4036 Social Communication and Advertising 3 units
  PRAO4057 Organizational Decision Making and Problem Solving 3 units
  PRAO4077 Special Topics in Communication Studies 3 units
  PRAO4087 Algorithm and Communication 3 units
    15 units


Students can only exempt/transfer up to 6 units/two courses of the courses of exchange programme as Minor programme in Public Relations and Advertising with equivalent syllabus and satisfactory results. Approval is subject to the Department of Communication Studies.

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