Minor Programme in Marketing (For Non-BBA Students)

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, with at least one course (3 units) at Level 3 or 4. Note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

The structure of the curriculum is as follows:

I) Required Courses 9 units
II) Elective Courses 6 units
    15 units


I. Required Courses 9 units
  BUSI1005 The World of Business 3 units
  MKTG2005 Marketing Management 3 units
  MKTG3015 Socially Responsible Marketing 3 units
II. Elective Courses 6 units
  Two of the following courses: 
  MKTG3006 Global Marketing 3 units
  MKTG3007 Consumer Behaviour 3 units
  MKTG3017 Services Marketing 3 units
  MKTG3025 Integrated Marketing Communications 3 units
  MKTG3026 Strategic Digital Marketing 3 units
  MKTG3045 Entrepreneurial Marketing 3 units
  MKTG3047 Big Data Marketing 3 units
  MKTG4005 Strategic Marketing 3 units
  MKTG4006 Customer Relationship Management 3 units
  MKTG4007 Brand Management 3 units
  MKTG4015 Sales Management 3 units
  MKTG4025 Marketing in China 3 units
  MKTG4026 Leisure Marketing 3 units
    15 units

Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.

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