Minor Programme in Entrepreneurship and Business Innovation (For Non-BBA Students)

Philosophy and Rationale
The Entrepreneurship and Business Innovation Minor is a cross-disciplinary programme which aims at providing students with training in entrepreneurial thinking and nurtures their proactiveness, innovation, and critical thinking skills that are essential whether choosing the self-employment path or embarking on a career as an employed manager of the chosen field of study.

Programme Intended Learning Outcomes (PILOs)
Upon completion of the Entrepreneurship and Business Innovation Minor, students will be able to:

  1. acquire a comprehensive background understanding and knowledge in the different topics of the entrepreneurship discipline;
  2. show a sense of ethics and social responsibility that prepare them to be visionary business leaders; and
  3. develop an innovative thinking and practical skills to help business firms exploit new markets and business opportunities.

The structure of the curriculum is as follows:

I) Required Course 6 units
II) Elective Courses 9 units
    15 units


I. Required Course 6 units
  BUSI2035 Entrepreneurship and Innovative Thinking 3 units
  BUSI3057 Managing Entrepreneurial Ventures 3 units
II. Elective Courses 9 units
  Elective course I (3 units)  
  ACCT1005 Principles of Accounting I 3 units
  FINE2005 Financial Management 3 units
  ISEM2005 Management Information Systems 3 units
  MKTG2005 Marketing Management 3 units
  Elective courses II (6 units)  
  BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights 3 units
  BUSI3065 Me, Us and Them: The Human Factor in Entrepreneurship and Innovation 3 units
  BUSI4015 Corporate Entrepreneurship 3 units
  ECON3087 Understanding the Digital Economy 3 units
  ECON3105 Big Data Analytics 3 units
  FINE3025 Entrepreneurial Finance 3 units
  HRMN3016 Negotiation 3 units
  ISEM3027 Introduction to App Development and Mobile User Experience Design 3 units
  ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce 3 units
  ISEM4006 Electronic Commerce 3 units
  ISEM4016 Web Site Design and Business Applications 3 units
  ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches 3 units
  LLAW3005 Company Law 3 units
  LLAW3015 Cyber Law and Risk 3 units
  MKTG3045 Entrepreneurial Marketing 3 units
    15 units

Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.

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