Master of Social Sciences in Media Management

Programme Director: Mr LI, Raymond

The programme, jointly offered by the School of Communication and Film and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.

The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:

  1. To develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
  2. To discipline media professionals with leadership and management acumen;
  3. To cultivate media professionals to become executive leaders in the media industry; and
  4. To lay a foundation for those interested in further advanced studies in media or management.

The MSocSc in Media Management is a coursework-based programme for full-time (one year) and part-time (two years) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 27 units, consisting of 12 units of Required Courses, 12 units of Elective Courses, and 3 units of Application Project which is optional and can be replaced by one elective course.

For graduation, students must complete a minimum of 27 units of coursework. A postgraduate diploma may be awarded only to those who have completed all the programme work and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project enrolled, owing to exceptional circumstances and for reasons deemed acceptable by the Taught Postgraduate  Programme Management Committee.

The structure of the curriculum is as follows:

I) Required Courses 12 units
II) Elective Courses 12 units
III) Application Project# 3 units
    27 units


I. Required Courses 12 units
  COMM7260 Introduction to Media Management 3 units
  FIN 7250 Corporate Financial Management 3 units
  MGNT7090 Strategic Management and Business Policy 3 units
  MKT 7070 Global Marketing Strategy 3 units
II. Elective Courses 12 units
  Business Electives  
  ACCT7770 Corporate Accounting 3 units
  ACCT7780 Corporate Law 3 units
  ACCT7820 Taxation 3 units
  ACCT7830 Risk, Compliance and Corporate Social Responsibility 3 units
  BUS 7440 Entrepreneurship Development 3 units
  BUSD7010 Social Enterprise Management and Social Impact Strategies 3 units
  HRM 7600 Global Human Resources Management 3 units
  MGNT7320 Leadership Theories and Development 3 units
  MKT 7100 Management of Integrated Marketing Communications 3 units
  Communication Electives  
  COMM7010 Foundations of Communication study 3 units
  COMM7020 Approaches and Methods in Communication Research 3 units
  COMM7040 Issues in Intercultural Communication 3 units
  COMM7050 Media and Communication in Chinese Societies 3 units
  COMM7060 Issues in Corporate Communication 3 units
  COMM7130 Globalization of Media and Communications 3 units
  COMM7160 Organizational Communication 3 units
  COMM7170 Communication Campaign Workshop 3 units
  COMM7180 Media Law and Ethics 3 units
  COMM7190 Issues and Cases in Mass Communication 3 units
  COMM7200 New Media Workshop 3 units
  COMM7220 Advertising Management 3 units
  COMM7230 Writing for Multimedia in Public Relations 3 units
  COMM7240 Media Markets 3 units
  COMM7250 Strategic Public Relations and Crisis Management 3 units
  COMM7270 Media Policies and Regulations 3 units
  COMM7280 Communication Technologies and Media Organizations 3 units
  COMM7300 Consumer Insights 3 units
  COMM7310 International Advertising 3 units
  COMM7510 Public Administration and the Media 3 units
  COMM7550 Advertising in China 3 units
  COMM7560 Political Communication and Public Opinion 3 units
  COMM7570 Youth, Media and Consumption 3 units
  COMM7580 Social Media Marketing 3 units
  COMM7610 Social Services Marketing and Communication 3 units
  COMM7620 Social Media and Online Social Networks 3 units
  COMM7630 Qualitative Research Methods 3 units
  COMM7640 Introduction to the Chinese Internet 3 units
  COMM7650 Introduction to Social Science Theories 3 units
  COMM7660 Statistical Analysis in Communication 3 units
  COMM7750 Using Social Networks: For the Communications Professional 3 units
  COMM7760 Advertising and Society 3 units
  COMM7770 Data Visualization 3 units
  COMM7780 Big Data Analytics for Media and Communication 3 units
  COMM7790 Communication and Technology 3 units
  COMM7800 New Media Design and Communication 3 units
  COMM7810 Branding 3 units
  COMM7820 Privacy, Data Protection, and Surveillance in the Communication and Media Context 3 units
  COMM7830 Media Communications and Psychology 3 units
  COMM7840 Algorithmic Culture 3 units
  COMM7850 Emerging Technology for Media and Communication 3 units
  COMM7860 Communicating Data 3 units
  COMM7870 Deceptive Communication 3 units
  COMM7880 Advanced Quantitative Communication Research Methods 3 units
  COMM7890 Communication Research Thesis 3 units
  COMM7900 Media Convergence: Theory and Practice 3 units
  Electives from other programmes**  
  A.F.7410 Financial Management for Film, Television and New Media 3 units
  A.F.7450 Case Studies in Production and the Market 3 units
  CTV 7220 World Cinema: History and Aesthetics 3 units
  CTV 7230 Seminar on Chinese Cinemas 3 units
  CTV 7270 Current Issues of Asian Media 3 units
  CTV 7290 Critique of Contemporary Arts 3 units
  CTV 7370 Cinematography for Directors 3 units
  CTV 7380 Dramaturgy and Directing 3 units
  CTV 7540 Seminar on Television and New Media 3 units
  JOUR7010 International Relations Theory and Practice 3 units
  JOUR7020 Comparative and International News 3 units
  JOUR7030 Research Methods in Media and Communication 3 units
  JOUR7040 Multimedia Journalism 3 units
  JOUR7070 Theories of Journalism and Communication 3 units
  JOUR7080 Current Issues and Case Studies in International News 3 units
  JOUR7090 International News Translation 3 units
  JOUR7110 Reporting International Conflict 3 units
  JOUR7120 International Business and Financial Reporting 3 units
  JOUR7140 Globalization, Economics and Finance 3 units
  JOUR7250 Reporting China and Hong Kong 3 units
  JOUR7260 Reporting Southeast Asia 3 units
  JOUR7270 Entrepreneurial Journalism 3 units
III. Application Project# 3 units
  COMM7290 Professional Application Project 3 units
    27 units

** Can take no more than 6 units from this category.

# Optional; can be replaced by one elective.

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