Public Relations and Advertising Major
Requirements
| Major Required Courses | 15 units | |
| COMM2006 Communication Theory (Communication Studies) | 3 units | |
| COMM2007 Communication Research Method (Communication Studies) | 3 units | |
| ORGC2025 Interpersonal Communication | 3 units | |
| PRAD3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAD3056 Campaign Planning and Management | 3 units | |
| Concentration Required Courses | 24-27 units | |
| Advertising and Branding Concentration (27 units) | ||
| PRAD2007 Principles and Methods of Advertising | 3 units | |
| PRAD3005 Advertising Copywriting | 3 units | |
| PRAD3105 Public Relations and Advertising Practicum | 0 unit | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD4006 Research Practices in Public Relations and Advertising | 3 units | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| PRAD4037 Narrative and Storytelling | 3 units | |
| PRAD4047 Luxury and Services Branding | 3 units | |
| Honours Project | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| Organizational Communication Concentration (24 units) | ||
| ORGC2007 Organizational Communication | 3 units | |
| ORGC2035 Communication for Service Management | 3 units | |
| ORGC3007 Organizational Communication Training and Development | 3 units | |
| ORGC3105 Organizational Communication Practicum | 0 unit | |
| ORGC3046 Advanced Writing for Professional Communication | 3 units | |
| ORGC4005 Leadership Communication | 3 units | |
| Choose two from the following five courses: | ||
| ORGC3047 Organizational Event Planning and Management | 3 units | |
| ORGC4025 Communication Audits | 3 units | |
| ORGC4026 Conflict and Negotiation | 3 units | |
| ORGC4027 Current Topics in Organizational Communication | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment | 3 units | |
| ORGC4045 Advanced Communication Research | 3 units | |
| ORGC4046 Communication Entrepreneurship | 3 units | |
| Honours Project | ||
| ORGC4895 Organizational Communication Honours Project | 3 units | |
| Public Relations Concentration (27 units) | ||
| PRAD2015 Principles and Practices of Public Relations | 3 units | |
| PRAD3105 Public Relations and Advertising Practicum | 0 unit | |
| PRAD3017 Digital Public Relations | 3 units | |
| PRAD3035 Public Relations Writing | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement |
3 units | |
| PRAD4006 Research Practices in Public Relations and Advertising | 3 units | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4045 Advanced Public Relations Writing | 3 units | |
| Honours Project | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| Concentration Elective Courses | 6 - 9 units | |
| Advertising and Branding Concentration (6 units) | ||
| ORGC2005 Group Communication | 3 units | |
| ORGC2007 Organizational Communication | 3 units | |
| ORGC2015 Computer Mediated Communication | 3 units | |
| ORGC2017 Nonverbal Communication | 3 units | |
| ORGC2027 Interviewing | 3 units | |
| ORGC2035 Communication for Service Management | 3 units | |
| ORGC3007 Organizational Communication and Training Development | 3 units | |
| ORGC3015 Intercultural Communication | 3 units | |
| ORGC3016 Health Communication | 3 units | |
| ORGC3017 Web Survey and Data Mining | 3 units | |
| ORGC3025 Argumentation | 3 units | |
| ORGC3027 Psychology of Communication | 3 units | |
| ORGC3036 Rhetorical Approaches to Communication | 3 units | |
| ORGC3045 Multimedia Design for Organizations | 3 units | |
| ORGC3046 Advanced Writing for Professional Communication | 3 units | |
| ORGC3047 Organizational Event Planning and Management | 3 units | |
| ORGC4005 Leadership Communication | 3 units | |
| ORGC4025 Communication Audits | 3 units | |
| ORGC4026 Conflict and Negotiation | 3 units | |
| ORGC4027 Current Topics in Organizational Communication | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment | 0 unit | |
| ORGC4045 Advanced Communication Research | 3 units | |
| ORGC4046 Communication Entrepreneurship | 3 units | |
| PRAD2015 Principles and Practices of Public Relations | 3 units | |
| PRAD2025 Communication, Technology, and Change | 3 units | |
| PRAD3007 Advertising Design and Visualization | 3 units | |
| PRAD3017 Digital Public Relations | 3 units | |
| PRAD3025 International Field Study in Public Relations and Advertising |
3 units | |
| PRAD3026 Mobile and Social Network Communication | 3 units | |
| PRAD3027 Digital Audio and Video Production | 3 units | |
| PRAD3035 Public Relations Writing | 3 units | |
| PRAD3037 Visual Design | 3 units | |
| PRAD3045 Managing Internal Public Relations | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement |
3 units | |
| PRAD3055 Special Topics in Public Relations and Advertising | 3 units | |
| PRAD4007 Public Relations and Advertising Internship | 0 unit | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4026 Cross-cultural Advertising | 3 units | |
| PRAD4027 Financial Public Relations | 3 units | |
| PRAD4035 Public Relations in Greater China | 3 units | |
| PRAD4045 Advanced Public Relations Writing | 3 units | |
| PRAD4055 Place Branding | 3 units | |
| PRAD4056 Creative Expression | 3 units | |
| Organizational Communication Concentration (9 units) | ||
| * | For ORGC students, they can take elective courses under the following conditions: | |
| (1) None or one course at 1000 level; | ||
| (2) At most two courses at 2000 level; | ||
| (3) Any number of 3000 and 4000 level courses. | ||
| ** | ORGC students are recommended to take BUSI1005 in their first of studies as a free elective before they enroll in ORGC2007 Organizational Communication. | |
| BUSI1005 The World of Business** | 3 units | |
| ORGC2005 Group Communication | 3 units | |
| ORGC2015 Computer Mediated Communication | 3 units | |
| ORGC2017 Nonverbal Communication | 3 units | |
| ORGC2027 Interviewing | 3 units | |
| ORGC3015 Intercultural Communication | 3 units | |
| ORGC3016 Health Communication | 3 units | |
| ORGC3017 Web Survey and Data Mining | 3 units | |
| ORGC3025 Argumentation | 3 units | |
| ORGC3027 Psychology of Communication | 3 units | |
| ORGC3036 Rhetorical Approaches to Communication | 3 units | |
| ORGC3045 Multimedia Design for Organizations | 3 units | |
| ORGC4007 Organization Communication Internship | 0 unit | |
| ORGC4025 Communication Audits | 3 units | |
| ORGC4026 Conflict and Negotiation | 3 units | |
| ORGC4027 Current Topics in Organizational Communication | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment | 3 units | |
| ORGC4045 Advanced Communication Research | 3 units | |
| PRAD2005 Introduction to Public Relations and Advertising | 3 units | |
| PRAD2025 Communication, Technology, and Change | 3 units | |
| PRAD3005 Advertising Copywriting | 3 units | |
| PRAD3007 Advertising Design and Visualization | 3 units | |
| PRAD3017 Digital Public Relations | 3 units | |
| PRAD3025 International Field Study in Public Relations and Advertising |
3 units | |
| PRAD3026 Mobile and Social Network Communication | 3 units | |
| PRAD3027 Digital Audio and Video Production | 3 units | |
| PRAD3035 Public Relations Writing | 3 units | |
| PRAD3037 Visual Design | 3 units | |
| PRAD3045 Managing Internal Public Relations | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement |
3 units | |
| PRAD3055 Special Topics in Public Relations and Advertising | 3 units | |
| PRAD4006 Research Practices in Public Relations and Advertising | 3 units | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4026 Cross-cultural Advertising | 3 units | |
| PRAD4027 Financial Public Relations | 3 units | |
| PRAD4035 Public Relations in Greater China | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| PRAD4037 Narrative and Storytelling | 3 units | |
| PRAD4045 Advanced Public Relations Writing | 3 units | |
| PRAD4047 Luxury and Services Branding | 3 units | |
| PRAD4055 Place Branding | 3 units | |
| PRAD4056 Creative Expression | 3 units | |
| Public Relations Concentration (6 units) | ||
| ORGC2005 Group Communication | 3 units | |
| ORGC2007 Organizational Communication | 3 units | |
| ORGC2015 Computer Mediated Communication | 3 units | |
| ORGC2017 Nonverbal Communication | 3 units | |
| ORGC2027 Interviewing | 3 units | |
| ORGC2035 Communication for Service Management | 3 units | |
| ORGC3007 Organizational Communication and Training Development | 3 units | |
| ORGC3015 Intercultural Communication | 3 units | |
| ORGC3016 Health Communication | 3 units | |
| ORGC3017 Web Survey and Data Mining | 3 units | |
| ORGC3025 Argumentation | 3 units | |
| ORGC3027 Psychology of Communication | 3 units | |
| ORGC3036 Rhetorical Approaches to Communication | 3 units | |
| ORGC3045 Multimedia Design for Organizations | 3 units | |
| ORGC3046 Advanced Writing for Professional Communication | 3 units | |
| ORGC3047 Organizational Event Planning and Management | 3 units | |
| ORGC4005 Leadership Communication | 3 units | |
| ORGC4025 Communication Audits | 3 units | |
| ORGC4026 Conflict and Negotiation | 3 units | |
| ORGC4027 Current Topics in Organizational Communication | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment | 3 units | |
| ORGC4045 Advanced Communication Research | 3 units | |
| ORGC4046 Communication Entrepreneurship | 3 units | |
| PRAD2007 Principles and Methods of Advertising | 3 units | |
| PRAD2025 Communication, Technology, and Change | 3 units | |
| PRAD3005 Advertising Copywriting | 3 units | |
| PRAD3007 Advertising Design and Visualization | 3 units | |
| PRAD3025 International Field Study in Public Relations and Advertising |
3 units | |
| PRAD3026 Mobile and Social Network Communication | 3 units | |
| PRAD3027 Digital Audio and Video Production | 3 units | |
| PRAD3037 Visual Design | 3 units | |
| PRAD3045 Managing Internal Public Relations | 3 units | |
| PRAD3055 Special Topics in Public Relations and Advertising | 3 units | |
| PRAD4007 Public Relations and Advertising Internship | 0 unit | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4026 Cross-cultural Advertising | 3 units | |
| PRAD4027 Financial Public Relations | 3 units | |
| PRAD4035 Public Relations in Greater China | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| PRAD4037 Narrative and Storytelling | 3 units | |
| PRAD4047 Luxury and Services Branding | 3 units | |
| PRAD4055 Place Branding | 3 units | |
| PRAD4056 Creative Expression | 3 units | |
| 48 units | ||
