Master of Social Sciences in Media Management
Programme Director: Mr LI, Raymond Y C
The programme, jointly offered by the School of Communication and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.
The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:
- To develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
- To discipline media professionals with leadership and management acumen;
- To cultivate media professionals to become executive leaders in the media industry; and
- To lay a foundation for those interested in further advanced studies in media or management.
The MSocSc in Media Management is a coursework-based programme for full-time (one year) and part-time (two years) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 28 units, consisting of 12 units of Required Courses, 12 units of Elective Courses, and 4 units of Application Project which is optional and can be replaced by 2 elective courses.
For graduation, students must complete a minimum of 28 units of coursework. A postgraduate diploma may be awarded only to those who have completed all the programme work and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project enrolled, owing to exceptional circumstances and for reasons deemed acceptable by the Taught Postgraduate Programme Management Committee.
The structure of the curriculum is as follows:
| I) | Required Courses | 12 units |
| II) | Elective Courses | 12 units |
| III) | Application Project# | 4-6 units |
| 28-30 units |
Requirements
| I. | Required Courses | 12 units |
| COMM7260 Introduction to Media Management | 3 units | |
| FIN 7250 Corporate Financial Management | 3 units | |
| MGNT7090 Strategic Management and Business Policy | 3 units | |
| MKT 7070 Global Marketing Strategy | 3 units | |
| II. | Elective Courses | 12 units |
| Business Electives | ||
| HRM 7600 Global Human Resources Management | 3 units | |
| MGNT7280 Managing Change | 3 units | |
| MKT 7100 Management of Integrated Marketing Communications | 3 units | |
| MKT 7130 Services Marketing Management | 3 units | |
| Communication Electives | ||
| COMM7010 Foundations of Communication study | 3 units | |
| COMM7020 Approaches and Methods in Communication Research | 3 units | |
| COMM7040 Issues in Intercultural Communication | 3 units | |
| COMM7050 Media and Communication in Chinese Societies | 3 units | |
| COMM7060 Issues in Corporate Communication | 3 units | |
| COMM7130 Globalization of Media and Communications | 3 units | |
| COMM7160 Organizational Communication | 3 units | |
| COMM7170 Communication Campaign Workshop | 3 units | |
| COMM7180 Media Law and Ethics | 3 units | |
| COMM7190 Issues and Cases in Mass Communication | 3 units | |
| COMM7200 New Media Workshop | 3 units | |
| COMM7220 Advertising Management | 3 units | |
| COMM7230 Writing for Multimedia in Public Relations | 3 units | |
| COMM7240 Media Markets | 3 units | |
| COMM7250 Strategic Public Relations and Crisis Management | 3 units | |
| COMM7270 Media Policies and Regulations | 3 units | |
| COMM7280 Communication Technologies and Media Organizations | 3 units | |
| COMM7300 Consumer Insights | 3 units | |
| COMM7310 International Advertising | 3 units | |
| COMM7510 Public Administration and the Media | 3 units | |
| COMM7550 Advertising in China | 3 units | |
| COMM7560 Political Communication and Public Opinion | 3 units | |
| COMM7570 Youth, Media and Consumption | 3 units | |
| COMM7580 Social Media Marketing | 3 units | |
| COMM7610 Social Services Marketing and Communication | 3 units | |
| COMM7620 Social Media and Online Social Networks | 3 units | |
| COMM7750 Using Social Networks: For the Communications Professional |
3 units | |
| COMM7760 Advertising and Society | 3 units | |
| COMM7770 Data Visualization | 3 units | |
| Electives from other programmes** | ||
| A.F.7410 Financial Management for Film, Television and New Media | 3 units | |
| A.F.7450 Case Studies in Producation and the Market | 3 units | |
| CTV 7220 World Cinema: History, Aesthetics and Cultural Issues | 3 units | |
| CTV 7230 Graduate Seminar on Chinese Cinemas | 3 units | |
| CTV 7250 Graduate Seminar on Hong Kong Television | 3 units | |
| CTV 7270 Current Issues of Asian Media | 3 units | |
| CTV 7290 Critique of Contemporary Arts | 3 units | |
| CTV 7370 Cinematography for Directors | 3 units | |
| CTV 7380 Dramaturgy and Directing | 3 units | |
| JOUR7010 International Relations Theory and Practice | 3 units | |
| JOUR7020 Comparative and International News | 3 units | |
| JOUR7030 Research Methods in Media and Communication | 3 units | |
| JOUR7040 Multimedia Journalism | 3 units | |
| JOUR7070 Theories of Journalism and Communication | 3 units | |
| JOUR7080 Current Issues and Case Studies in International News | 3 units | |
| JOUR7090 International News Translation | 3 units | |
| JOUR7110 Reporting International Conflict | 3 units | |
| JOUR7120 International Business and Financial Reporting | 3 units | |
| JOUR7140 Globalization, Economics and Finance | 3 units | |
| JOUR7250 Reporting China and Hong Kong | 3 units | |
| JOUR7260 Reporting Southeast Asia | 3 units | |
| JOUR7270 Entrepreneurial Journalism | 3 units | |
| III. | Application Project# | 4-6 units |
| COMM7290 Professional Seminar and Application Project | 4-6 units | |
| 28-30 units |
** Can take no more than 6 units from this category.
# Optional; can be replaced by two electives.
