Master of Arts in Communication

Programme Director:  Prof GUO, Steve Z S

The MA in Communication is a coursework-based programme designed for one-year full time and two-year part time students. The programme approaches communication at the individual, organizational and societal levels with a focus on communication and new media in the Greater China Region. Attention is also paid to the impact of changing media technologies.

The MA in Communication aims to:

  1. train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
  2. develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
  3. educate individuals in new substantive areas in the field of communication.

For graduation, students must complete 27 units.

A postgraduate diploma may be awarded to those who have completed all the coursework and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but have not completed a satisfactory project enrolled within the normal study period for reasons deemed acceptable by the Taught Postgraduate Programmes Management Committee.


For award of the MA degree, all students are required to complete a total of 27 units, i.e. 9 units of Required Courses and 18 units of Elective Courses of which at least 12 units must be from this programme.

The structure of the curriculum is as follows:

I) Required Courses 9 units
II) Elective Courses 18 units
III) Optional Courses 0 unit
    27 units
I. Required Courses 9 units
  COMM7010 Foundations of Communication Study 3 units
  COMM7020 Approaches and Methods in Communication Research 3 units
  COMM7030 Perspectives on Media and Society 3 units
II. Elective Courses 18 units
  Students are to take 18 units of elective courses of which at least 12 units must be from their own Programme.
  COMM7040 Issues in Intercultural Communication 3 units
  COMM7050 Media and Communication in Chinese Societies 3 units
  COMM7060 Issues in Corporate Communication 3 units
  COMM7130 Globalization of Media and Communication 3 units
  COMM7160 Organizational Communication 3 units
  COMM7170 Communication Campaign Workshop 3 units
  COMM7180 Media Law and Ethics 3 units
  COMM7190 Issues and Cases in Mass Communication 3 units
  COMM7200 New Media Workshop 3 units
  COMM7210 Project 3 units
  COMM7220 Advertising Management 3 units
  COMM7230 Writing for Multimedia in Public Relations 3 units
  COMM7240 Media Markets 3 units
  COMM7250 Strategic Public Relations and Crisis Management 3 units
  COMM7270 Media Policies and Regulations 3 units
  COMM7280 Communication Technologies and Media Organizations 3 units
  COMM7300 Consumer Insights 3 units
  COMM7310 International Advertising 3 units
  COMM7510 Public Administration and the Media 3 units
  COMM7550 Advertising in China 3 units
  COMM7560 Political Communication and Public Opinion 3 units
  COMM7570 Youth, Media and Consumption 3 units
  COMM7580 Social Media Marketing 3 units
  COMM7610 Social Services Marketing and Communication 3 units
  COMM7620 Social Media and Online Social Networks 3 units
  COMM7750 Using Social Networks: For the Communications
3 units
  COMM7760 Advertising and Society 3 units
  COMM7770 Data Visualization 3 units
  At most any two electives from courses offered by MFA/MAIJ* 6 units
III. Optional Courses 0 unit
  COMM7520 Cross-cultural Documentary Workshop* 0 unit
  COMM7530 Information Design* 0 unit
  COMM7540 Multimedia Production* 0 unit
    27 units


* Electives offered by MFA and MAIJ:  
  CTV 7220 World Cinema: History, Aesthetics and Cultural Issues 3 units
  CTV 7230 Graduate Seminar on Chinese Cinemas 3 units
  CTV 7250 Graduate Seminar on Hong Kong Television 3 units
  CTV 7270 Current Issues of Asian Media 3 units
  CTV 7290 Critique of Contemporary Arts 3 units
  CTV 7370 Cinematography for Directors 3 units
  CTV 7380 Dramaturgy and Directing 3 units
  JOUR7010 International Relations Theory and Practice 3 units
  JOUR7020 Comparative and International News 3 units
  JOUR7030 Research Methods in Media and Communication 3 units
  JOUR7040 Multimedia Journalism 3 units
  JOUR7070 Theories of Journalism and Communication 3 units
  JOUR7080 Current Issues and Case Studies in International News 3 units
  JOUR7090 International News Translation 3 units
  JOUR7110 Reporting International Conflict 3 units
  JOUR7120 International Business and Financial Reporting 3 units
  JOUR7140 Globalisation, Economics and Finance 3 units
  JOUR7250 Reporting China and Hong Kong 3 units
  JOUR7260 Reporting Southeast Asia 3 units
  JOUR7270 Entrepreneurial Journalism 3 units

** School General Electives. Subject to quota and additional payment.

In their whole course of study, students can select TWO elective courses from courses offered by the Master of Fine Arts in Film, Television and Digital Media (MFA), and the Master of Arts in International Journalism Studies (MAIJ).

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