Public Relations and Advertising Major
Requirements
| II. | Major Courses | 52 units |
| Major Required Courses (28 units) | ||
| COMM2006 Communication Theory (Communication Studies) | 3 units | |
| COMM2007 Communication Research Method (Communication Studies) | 3 units | |
| PRAO2007 Principles and Practices of Advertising | 3 units | |
| PRAO2015 Principles and Practices of Public Relations | 3 units | |
| PRAO3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAO3056 Campaign Planning and Management | 3 units | |
| PRAO3086 Data Analytics and Visualization for Strategic Communication | 3 units | |
| PRAO3106 Strategic Communication Internship and Practicum | 1 unit | |
| Choose one from the following two courses: | ||
| PRAO4006 Advanced Qualitative Communication Research | 3 units | |
| PRAO4065 Advanced Quantitative Communication Research | 3 units | |
| Choose one from the following four courses: | ||
| PRAO3085 Social Media @ Work | 3 units | |
| PRAO3087 Organizational Communication Issues and Processes | 3 units | |
| PRAO4057 Organizational Decision Making and Problem Solving | 3 units | |
| PRAO4066 Leadership Communication | 3 units | |
| Concentration Courses (18 units) | ||
| Advertising and Branding Concentration Required Courses | ||
| PRAO3005 Content Creation in Advertising | 3 units | |
| PRAO3007 Advertising Design and Visualization | 3 units | |
| PRAO3046 Audience Measurement and Engagement | 3 units | |
| PRAO4025 Brand Strategy and Communication | 3 units | |
| PRAO4037 Narrative and Brand Storytelling | 3 units | |
| PRAO4056 Creative Brand Expression | 3 units | |
| Public Relations Concentration Required Courses | ||
| PRAO3035 Public Relations Writing | 3 units | |
| PRAO3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| PRAO4016 Strategic Issues and Crisis Management | 3 units | |
| Choose three from the following five courses: | ||
| PRAO2046 Internal Communication and Employee Engagement | 3 units | |
| PRAO3017 Digital Public Relations | 3 units | |
| PRAO3046 Audience Measurement and Engagement | 3 units | |
| PRAO3067 Health Communication and Information Campaigns | 3 units | |
| PRAO4045 Media Relations Writing and Training | 3 units | |
| Major Elective Courses (6 units) | ||
| COMM2026 Human Communication(1) | 3 units | |
| PRAO2036 Group Communication | 3 units | |
| PRAO2037 Interpersonal Communication | 3 units | |
| PRAO2045 Interviewing | 3 units | |
| PRAO2046 Internal Communication and Employee Engagement(5) | 3 units | |
| PRAO2047 Media Design for Corporate Communication | 3 units | |
| PRAO2055 Programming for Digital Communication | 3 units | |
| PRAO3005 Content Creation in Advertising(3) | 3 units | |
| PRAO3007 Advertising Design and Visualization(3) | 3 units | |
| PRAO3017 Digital Public Relations(5) | 3 units | |
| PRAO3027 Digital Audio and Video Production | 3 units | |
| PRAO3035 Public Relations Writing(4) | 3 units | |
| PRAO3046 Audience Measurement and Engagement(3) and (5) | 3 units | |
| PRAO3047 Corporate Social Responsibility and Stakeholder Engagement(4) | 3 units | |
| PRAO3065 Fundraising Events, Sponsorships, and Donor Management | 3 units | |
| PRAO3066 Writing for Professional Communication | 3 units | |
| PRAO3067 Health Communication and Information Campaigns(5) | 3 units | |
| PRAO3075 Intercultural Communication | 3 units | |
| PRAO3076 Communication Training for Organizations | 3 units | |
| PRAO3085 Social Media @ Work(2) | 3 units | |
| PRAO3087 Organizational Communication Issues and Processes(2) | 3 units | |
| PRAO4006 Advanced Qualitative Communication Research(2) | 3 units | |
| PRAO4016 Strategic Issues and Crisis Management(4) | 3 units | |
| PRAO4025 Brand Strategy and Communication(3) | 3 units | |
| PRAO4027 Financial Public Relations | 3 units | |
| PRAO4036 Social Communication and Advertising | 3 units | |
| PRAO4037 Narrative and Brand Storytelling(3) | 3 units | |
| PRAO4045 Media Relations Writing and Training(5) | 3 units | |
| PRAO4047 Service Experiences and Luxury Branding | 3 units | |
| PRAO4056 Creative Brand Expression(3) | 3 units | |
| PRAO4057 Organizational Decision Making and Problem Solving(2) | 3 units | |
| PRAO4065 Advanced Quantitative Communication Research(2) | 3 units | |
| PRAO4066 Leadership Communication(2) | 3 units | |
| PRAO4067 Communication Entrepreneurship | 3 units | |
| PRAO4075 Comprehensive Management Trainee Assessment | 3 units | |
| PRAO4076 Conflict and Negotiation | 3 units | |
| PRAO4077 Special Topics in Communication Studies | 3 units | |
| PRAO4087 Algorithm and Communication | 3 units | |
| (1) Also under School Core Elective Course List | ||
| (2) Also under Major Required Course List | ||
| (3) Required Courses of Advertising and Branding Concentration | ||
| (4) Required Courses of Public Relations Concentration | ||
| (5) Also under Public Relations Concentration Elective Course List | ||
| III. | Honours Project | 3 units |
| PRAO4895 Strategic Communication Honours Project | 3 units | |
| VI. | Free Electives | 33 units |
