Strategic Retail Management and Innovation Concentration

The aim of the Strategic Retail Management and Innovation Concentration is to equip students with professional retailing knowledge and management and business skills who will become competitive and ethical business leaders and managerial personnel in the retail industry. This concentration addresses the University’s commitment to addressing the needs of society and takes the obligations of talent development for the retail sector. Apart from fundamental retail management knowledge such as brand management and electronic commerce in the retail businesses, students can also pursue up-to-date areas of retail management, such as e-tailing, digital commerce, business analytics, entrepreneurship, among others.

Specific objectives are:

1. To enable students to build a solid foundation in understanding the fundamentals of retail management; 
2. To equip students with necessary theoretical knowledge as well as experience in managing a retail business;
3. To provide students with retail management knowledge and practices in selected focused areas to foster retail innovation; and
4. To nurture a sense of ethics and social responsibility that prepares students to be competent and global visionary retail management practitioners.

Requirements