Bachelor of Social Sciences (Honours) in Media and Social Communication

Acting Programme Director: Dr ZHAN, Melannie

The Bachelor of Social Sciences (Honours) in Media and Social Communication is a self-funded two-year full-time top-up degree programme designed for associate degree/higher diploma graduates who wish to pursue career or further study in media industry and related fields. This programme consists of a wide range of fundamental communication courses, with particular emphasis on hands-on new media production training such as Audio Video Production for New Media, Digital Graphic Production, as well as Media and Integrated Marketing Communication, in response to the rising globalization and social change. It is designed to develop student’s understanding of media communication process in the context of changing society and media environment, and their understanding of such process in the trend of globalization.

Specifically, the programme aims to deliver the following learning outcomes:

1. To critically examine the concepts and varied theories and practices of media and social communication;
2. To critically analyse various social communication issues, and effectively plan and implement media and social communication strategies;
3. To apply creative media production technique in supporting and implementing social communication activities; and
4. To critically analyse the requirements for effective communicators in media and social communication-related work situation with social consciousness and ethical responsibility.

The structure of the curriculum is as follows:

Requirements

The four-year degree programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Electives.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years. The number of courses/units the students are required to complete will depend on the number of course/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and General Education Courses to meet the graduation requirement.

Specifically, students are required to complete 54 units of Major Required Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

The programme structure is set out as follows: