Minor Programme in Strategic Retail Management and Innovation (For Non-BBA Students)
Philosophy and Rationale
The Strategic Retail Management and Innovation Minor is designed for students who aspire to be future leaders in the retail industry. This programme aims to provide students with a strong foundation in retailing concepts as well as practical retail management skills.
Programme Intended Learning Outcomes (PILOs)
Upon completion of the Strategic Retail Management and Innovation Minor, students will be able to:
- synthesise the knowledge, skills, and mindset essential to retail innovation;
- integrate corporate strategies into the design and implementation of retail operation managements; and
- demonstrate a sense of ethics and social responsibility that prepares them to be competent and global visionary retail management practitioners.
The structure of the curriculum is as follows:
| I) | Required Courses | 9 units |
| II) | Elective Courses | 6 units |
| 15 units |
Requirements
| I. | Required Courses | 9 units |
| BUSI1005 The World of Business and Entrepreneurship | 3 units | |
| MKTG2005 Marketing Management | 3 units | |
| REMT3005 Strategic Retail Operation Management | 3 units | |
| II. | Elective Courses | 6 units |
| BUSI2035 Entrepreneurship and Innovative Thinking | 3 units | |
| ISEM2005 Management Information Systems | 3 units | |
| ISEM4006 Electronic Commerce | 3 units | |
| ISEM4016 Web Site Design and Business Applications | 3 units | |
| ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches | 3 units | |
| MKTG3017 Services Marketing | 3 units | |
| MKTG3026 Strategic Digital Marketing | 3 units | |
| MKTG4006 e-CRM | 3 units | |
| REMT3006 Smart Retailing | 3 units | |
| REMT3015 Seminar in Creative Retailing | 3 units | |
| 15 units |
Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.
