Courses
PRAO3046 Audience Measurement and Engagement (3 units)
- Prerequisite:
- Year 3 standing or above; PRAO2005 Introduction to Public Relations and Advertising (for non-PRA students)
- Medium of Instruction:
- English
This course will examine the roles of audience measurement and engagement strategies in the advertising and public relations context. All forms of media including online and offline media, as well as product placements, will be examined. With technological changes, this course will examine creative ways of engaging audience through social media presence, search-based targeting, and space/location based engagement.