Courses
PRAO4036 Social Communication and Advertising (3 units)
- Antirequisite:
- Not available for marketing majors or otherwise those who have taken MKTG3015 Socially Responsive Marketing
- Prerequisite:
- Year 3 standing or above; PRAO2005 Introduction to Public Relations and Advertising (for non-PRA students)
- Medium of Instruction:
- English
This course provides an in-depth examination of advertising as a form of social communication in contemporary society. Stressed are the meanings and functions of advertising in modern culture and advertising's psychological, ideological, and sociological implications. It also discusses how advertising could be employed to address a variety of social issues and promote social good. It also offers students practical insights into how to address social issues in Hong Kong through advertising. Relevant ethical dimension and responsibilities are considered.