Bachelor of Business Administration (Honours)

Programme Director: Mr MAN, Ryan K L

The BBA (Hons) degree programme prepares students for careers as managers and business professionals. All students receive a foundation in business and general courses plus a specialisation in one area of business through the choice from one of the eight Concentrations:

- Accounting Concentration
- Economics and Data Analytics Concentration
- Entrepreneurship and Business Innovation Concentration
- Finance Concentration
- Human Resources Management Concentration
- Information Systems and Business Intelligence Concentration
- Marketing Concentration
- Strategic Retail Management and Innovation Concentration

BBA students are required to take Required Courses (46 units, including a BBA Project) and Concentration Courses (21 units) that include the basics of business such as accounting, economics, management theory, quantitative and computer techniques, language and communication skills, and behavioural sciences. This is the largest component of the curriculum.

BBA students at HKBU must also complete University Core courses (13 units) and General Education courses (18 units). These give students an exposure to other fields such as English, Chinese, Healthy Lifestyle, History and Civilization, Quantitative Reasoning, and Values and the Meaning of Life. Students can make use of the elective courses to pursue the additional graduation options of a minor in non-business discipline or double concentration within BBA.

The BBA (Hons) degree programme is structured such that students begin with General Education and business foundation courses in Years 1 and 2, taking more advanced and more specialised courses as they move into Years 3 and 4.  In Year 4, students complete an Honours Project on a topic of their selected Concentration.

Double Degree Programmes in Business

Kozminski University, Poland

Kozminski University (KU) is the only institution in Poland crowned AACSB, EQUIS and AMBA, proving its excellence in business education.  Geographically, Warsaw is the leading financial hub in the region.  The programme emphasizes building strong business and financial foundation, which is designed for students who aspire to achieve further academic and career advancement.  Students who are accepted to the programme will spend the 4th to 6th semesters in KU and will be awarded two degrees in business from HKBU and KU upon successful completion. For more details, please visit: 
https://bba.hkbu.edu.hk/programme/hkbu-ku-double-degree-programme

NEOMA Business School, France

NEOMA Business School (NBS) is a leading university in business education located in France. Students accepted to the programme will earn two degrees in four years from NBS and from HKBU BBA. By spending the first two years at HKBU BBA and the final two years at NBS, students will receive a BBA and a Bachelor in International Business Management degree conferred by HKBU and NBS respectively. Participants are also expected to expand their global vision, develop personal network, and equip themselves in the global job market upon completion of the programme. For more details, please visit: 
https://bba.hkbu.edu.hk/programme/hkbu-nbs2-2-double-degree-programme

Experiential Learning Activities Requirement

With the aim to encourage students acquire experiential learning and apply business knowledge in and from real world environment, “Experiential Learning” has become a graduation requirement for BBA students starting since 2016/17 AY. Students are required to complete one of the following Experiential Learning activities before graduation:

- Internship (local/overseas);
- Exchange Programme (regular semester/summer); or
- Service Learning Projects.

For details, please check the General Guidelines for Experiential Learning Activities.

Self-eLearning

To encourage active learning, all students must complete a minimum of 40 hours (for first year entrants)/ 20 or 30 hours (for year 2 or year 3 entrants) via recognised online learning platforms. Students must complete the online courses and their assessment items, e.g., quiz and assignments (if any). Every student will be provided a free license for access to the LinkedIn Learning platform for completing this requirement. To enable learner autonomy, there is no restriction on the length or the topic of the courses.

Students must complete this requirement by the 2nd Semester of their final year. Otherwise, their graduation may be deferred.

The structure of the curriculum is as follows:

Requirements