Minor Programme in Public Relations and Advertising
Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.
The structure of the curriculum is as follows:
| I) | Required Course | 3 units |
| II) | Elective Courses | 12 units |
| 15 units |
Requirements
| I. | Required Course | 3 units |
| PRAO2005 Introduction to Public Relations and Advertising | 3 units | |
| II. | Elective Courses | 12 units |
| PRAO2046 Internal Communication and Employee Engagement | 3 units | |
| PRAO2055 Programming for Digital Communication | 3 units | |
| PRAO3046 Audience Measurement and Engagement | 3 units | |
| PRAO3065 Fundraising Events, Sponsorships, and Donor Management | 3 units | |
| PRAO3067 Health Communication and Information Campaigns | 3 units | |
| PRAO3076 Communication Training for Organizations | 3 units | |
| PRAO4025 Brand Strategy and Communication | 3 units | |
| PRAO4036 Social Communication and Advertising | 3 units | |
| PRAO4047 Service Experiences and Luxury Branding | 3 units | |
| PRAO4077 Special Topics in Communication Studies | 3 units | |
| Maximally two courses from the followings: | ||
| PRAO3085 Social Media @ Work | 3 units | |
| PRAO3087 Organisational Communication Issues and Processes | 3 units | |
| PRAO4057 Organizational Decision Making and Problem Solving | 3 units | |
| PRAO4066 Leadership Communication | 3 units | |
| PRAO4075 Comprehensive Management Trainee Assessment | 3 units | |
| 15 units |
Remarks:
Students can only exempt/transfer up to 6 units/two courses of the courses of exchange programme as Minor programme in Public Relations and Advertising with equivalent syllabus and satisfactory results. Approval is subject to the Department of Communication Studies.
