Bachelor of Social Sciences (Honours) in Integrated Communication Management

Programme Director: Dr TSANG, Lennon

The top-up degree programme is a two-year full-time programme. Because the programme was tailor-made primarily for the graduates of AD programmes from the College of International Education, HKBU, as well as those of other local AD programmes in “related disciplines” who intend to further their education in the field of Integrated Communication Management, only third and fourth year courses will be offered. The top-up programme consists of a wide range of fundamental communication courses, with particular emphasis on recreation, sports and entertainment promotion, social service marketing, as well as communication strategies in health and public issues. It aims to provide students with the solid undergraduate education required for pursuing a career or further study in the related fields.

Specifically, the programme aims to deliver the following learning outcomes:

1. To describe in detail the fundamental concepts, theories, and practices in communication studies;
2. To apply an advanced level of communication skills meeting the needs of a community undergoing rapid socio-political and technological changes;
3. To apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; and
4. To communicate as professionals in communication industry by exhibiting critical thinking and leadership skills.

The structure of the curriculum is as follows:

Requirements

The four-year undergraduate programme requires students to complete a total of 128 units, including 63 units of Major Courses, 13 units of University Core Courses, 18 units of General Education Courses and 34 units of Free Electives.

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the programme in two years. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core, General Education Courses and Free Elective to meet the graduation requirement. Make-up courses may be required on admission.

Specifically, students are required to complete 54 units of Major Required Courses, 9 units of Major Elective Courses and 3 units of General Education Capstone Course.

The programme structure is set out as follows: