Master of Arts in Communication
Programme Director: Dr HUANG, Vincent
The MA in Communication is a coursework-based programme designed for one-year full time and two-year part time students. The programme approaches communication at the individual, organizational and societal levels with a focus on communication and new media in the Greater China Region. Attention is also paid to the impact of changing media technologies.
The MA in Communication aims to:
- train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
- develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
- educate individuals in new substantive areas in the field of communication.
The programme offers a Interactive Media Concentration. The Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems.
For graduation, students must complete 27 units.
A postgraduate diploma may be awarded to those who have completed all the coursework and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but have not completed a satisfactory project enrolled within the normal study period for reasons deemed acceptable by the Taught Postgraduate Programmes Management Committee.
Requirements
For award of the MA degree, all students are required to complete a total of 27 units. Students are required to complete 6 units of Required Courses and 21 units of Elective Courses of which at least 15 units must be from this programme.
The structure of the curriculum is as follows:
| I) | Required Courses | 6 units |
| II) | Elective Courses @ | 21 units |
| III) | Optional Courses | 0 unit |
| 27 units |
@ Students who wish to opt for the Interactive Media Concentration are to take 9 units of Concentration Required Courses and 12 units of Elective Courses.
| I. | Required Courses | 6 units |
| Either | ||
| COMM7010 Foundations of Communication Study# | 3 units | |
| Or | ||
| COMM7030 Perspectives on Media and Society# | 3 units | |
| COMM7020 Approaches and Methods in Communication Research | 3 units | |
| (# can be chosen as an elective course when the course is not chosen as required course) | ||
| II. | Elective Courses | 12-21 units |
| Students who do not opt for a Concentration are to take 21 units of elective courses of which at least 15 units must be from their own Programme. | ||
| Student who opt for the Interactive Media Concentration are to take 9 units of concentration required courses and 12 units of elective courses. | ||
| Concentration Required Courses (for Interactive Media Concentration only) | 9 units | |
| COMM7920 Transnational Studies of Interactive Media | 3 units | |
| COMM7930 Interactive Media Narrative and Storyboarding | 3 units | |
| COMM7940 Interactive Media Studies Workshop | 3 units | |
| Elective Courses | ||
| AIDM7010 Media Psychology (for Interactive Media Concentration only) | 3 units | |
| AIDM7020 AI and Big Data Applications in Market Analytics (for Interactive Media Concentration only) | 3 units | |
| AIDM7390 Data Mining and Knowledge Discovery for Digital Media (for Interactive Media Concentration only) | 3 units | |
| AIDM7420 News and Feature Writing for Digital Media (for Interactive Media Concentration only) | 3 units | |
| AIDM7450 Dynamic Web and Mobile Programming for Digital Media (for Interactive Media Concentration only) | 3 units | |
| AIDM7840 Algorithmic Culture (for Interactive Media Concentration only) | 3 units | |
| AIDM7860 Human-Computer Interaction and User Experience (for Interactive Media Concentration only) | 3 units | |
| COMM7010 Foundations of Communication Study | 3 units | |
| COMM7030 Perspectives on Media and Society | 3 units | |
| COMM7040 Issues in Intercultural Communication | 3 units | |
| COMM7050 Media and Communication in Chinese Societies | 3 units | |
| COMM7060 Issues in Corporate Communication | 3 units | |
| COMM7100 Intelligent Communication: Cloud and AI Solutions for Small Organizations | 3 units | |
| COMM7130 Globalization of Media and Communication | 3 units | |
| COMM7160 Organizational Communication | 3 units | |
| COMM7170 Communication Campaign Workshop | 3 units | |
| COMM7180 Media Law and Ethics | 3 units | |
| COMM7190 Issues and Cases in Mass Communication | 3 units | |
| COMM7200 New Media Workshop | 3 units | |
| COMM7210 Project | 3 units | |
| COMM7220 Advertising Management | 3 units | |
| COMM7230 Writing for Multimedia in Public Relations | 3 units | |
| COMM7240 Media Markets | 3 units | |
| COMM7250 Strategic Public Relations and Crisis Management | 3 units | |
| COMM7270 Media Policies and Regulations | 3 units | |
| COMM7280 Communication Technologies and Media Organizations | 3 units | |
| COMM7300 Consumer Insights | 3 units | |
| COMM7310 International Advertising | 3 units | |
| COMM7510 Public Administration and the Media | 3 units | |
| COMM7550 Advertising in China | 3 units | |
| COMM7560 Political Communication and Public Opinion | 3 units | |
| COMM7570 Youth, Media and Consumption | 3 units | |
| COMM7580 Social Media Marketing | 3 units | |
| COMM7610 Social Services Marketing and Communication | 3 units | |
| COMM7620 Social Media and Online Social Networks | 3 units | |
| COMM7630 Qualitative Research Methods | 3 units | |
| COMM7640 Introduction to the Chinese Internet | 3 units | |
| COMM7650 Introduction to Social Science Theories | 3 units | |
| COMM7660 Statistical Analysis in Communication | 3 units | |
| COMM7750 Using Social Networks: For the Communications Professional | 3 units | |
| COMM7760 Advertising and Society | 3 units | |
| COMM7770 Data Visualization | 3 units | |
| COMM7780 Big Data Analytics for Media and Communication | 3 units | |
| COMM7790 Communication and Technology | 3 units | |
| COMM7800 New Media Design and Communication | 3 units | |
| COMM7810 Branding | 3 units | |
| COMM7820 Privacy, Data Protection, and Surveillance in the Communication and Media Context | 3 units | |
| COMM7830 Media Communications and Psychology | 3 units | |
| COMM7840 Algorithmic Culture | 3 units | |
| COMM7850 Emerging Technology for Media and Communication | 3 units | |
| COMM7860 Communicating Data | 3 units | |
| COMM7870 Deceptive Communication | 3 units | |
| COMM7880 Advanced Quantitative Communication Research Methods | 3 units | |
| COMM7890 Communication Research Thesis | 3 units | |
| COMM7900 Media Convergence: Theory and Practice | 3 units | |
| COMM7910 Health Communication | 3 units | |
| COMM7950 Interactive Media Economy | 3 units | |
| COMM7960 AI for Interactive Media Design | 3 units | |
| COMM7970 Online Media Management | 3 units | |
| COMM7980 Interactive Media Cultures and Ethics | 3 units | |
| At most any two electives from courses offered by other programmes* | 6 units | |
| IV. | Optional Courses | 0 unit |
| COMM7520 Cross-cultural Documentary Workshop** | 0 unit | |
| COMM7530 Information Design** | 0 unit | |
| COMM7540 Multimedia Production** | 0 unit | |
| 27 units | ||
| * | Electives offered by other programmes: | |
| ACCT7770 Corporate Accounting | 3 units | |
| ACCT7780 Corporate Law and Compliance | 3 units | |
| ACCT7820 Taxation | 3 units | |
| ACCT7830 Risk, Compliance and Corporate Social Responsibility | 3 units | |
| BUSD7010 Social Enterprise Management and Social Impact Strategies | 3 units | |
| CTV 7220 World Cinema: History and Aesthetics | 3 units | |
| CTV 7230 Seminar on Chinese Cinemas | 3 units | |
| CTV 7270 Current Issues of Asian Media | 3 units | |
| CTV 7290 Critique of Contemporary Arts | 3 units | |
| CTV 7370 Cinematography for Directors | 3 units | |
| CTV 7380 Dramaturgy and Directing | 3 units | |
| CTV 7540 Seminar on Television and New Media | 3 units | |
| EDUC7530 Sociocultural Context of Human Develop | 3 units | |
| EDUM7550 Educational Psychology | 3 units | |
| JOUR7010 International Relations Theory and Practice | 3 units | |
| JOUR7020 Comparative and International News | 3 units | |
| JOUR7030 Research Methods in Media and Communication | 3 units | |
| JOUR7040 Multimedia Journalism | 3 units | |
| JOUR7070 Theories of Journalism and Communication | 3 units | |
| JOUR7080 Current Issues and Case Studies in International News | 3 units | |
| JOUR7090 International News Translation | 3 units | |
| JOUR7110 Reporting International Conflict | 3 units | |
| JOUR7120 International Business and Financial Reporting | 3 units | |
| JOUR7140 Globalisation, Economics and Finance | 3 units | |
| JOUR7150 Business News Writing | 3 units | |
| JOUR7160 Principles of Economics | 3 units | |
| JOUR7170 Business and Finance | 3 units | |
| JOUR7180 Advanced Business News Writing and Production | 3 units | |
| JOUR7250 Reporting China and Hong Kong | 3 units | |
| JOUR7260 Reporting Southeast Asia | 3 units | |
| JOUR7270 Entrepreneurial Journalism | 3 units |
** School General Electives. Subject to quota and additional payment.
In their whole course of study, students can select TWO elective courses from courses offered by other programmes.
