Concentration in Social Marketing and Entrepreneurship
The Social Marketing and Entrepreneurship Concentration, comprising 21 units, is a transdisciplinary concentration jointly offered by the Faculty of Arts and Social Sciences and the School of Business. This concentration offers students an in-depth exploration of the intersection between social marketing and entrepreneurship across various fields of knowledge, as well as social and environmental contexts, and professional environments.
The structure of the curriculum is as follows:
| I) | Required Course | 3 units |
| II) | Elective Courses | 18 units |
| 21 units |
Requirements
| I. | Required Course | 3 units |
| Either | ||
| BUSI3067 Social Innovation Management and Entrepreneurship Internship | 3 units | |
| Or | ||
| SOSC3007 Social Innovation Management and Entrepreneurship Internship | 3 units | |
| II. | Elective Courses | 18 units |
|
Students may choose six elective courses from the list below. |
||
| Courses offered by the School of Business: | ||
| BUSI1006 Business Research Methods | 3 units | |
| BUSI2005 Organizational Behavior | 3 units | |
| BUSI2035 Entrepreneurship and Innovative Thinking | 3 units | |
| BUSI2045 Data Analytics for Business Decision Making | 3 units | |
| BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights | 3 units | |
| BUSI3006 Business Ethics, CSR and Impact Investing | 3 units | |
| BUSI3055 Fundamental of Social Entrepreneurship and Social Impact | 3 units | |
| BUSI3057 Managing Entrepreneurial Ventures | 3 units | |
| BUSI3065 Me, Us and Them: The Human Factor in Entrepreneurship and Innovation | 3 units | |
| ECON3075 Service-Learning in Sustainable Development | 3 units | |
| FINE2005 Financial Management | 3 units | |
| FINE3025 Entrepreneurial Finance | 3 units | |
| HRMN2005 Human Resources Management | 3 units | |
| HRMN3006 People Resourcing and Employer Branding | 3 units | |
| HRMN3007 Applied Social Psychology in Organisations | 3 units | |
| HRMN3015 Leadership | 3 units | |
| HRMN3016 Negotiation | 3 units | |
| MKTG2005 Marketing Management | 3 units | |
| MKTG3005 Marketing Research Methods | 3 units | |
| MKTG3007 Consumer Behaviour | 3 units | |
| MKTG3015 Socially Responsible Marketing | 3 units | |
| MKTG3045 Entrepreneurial Marketing | 3 units | |
| MKTG3047 Big Data Marketing | 3 units | |
| MKTG3056 Social Media Marketing | 3 units | |
| MKTG4007 Brand Management | 3 units | |
| Courses offered by the Faculty of Arts and Social Sciences: | ||
| Either | ||
| CHSG4016 Sustainable Energy and Technological Innovation in China | 3 units | |
| Or | ||
| GEOG4016 Sustainable Energy and Technological Innovation in China | 3 units | |
| Or | ||
| GEOG7540 Sustainable Energy and Technological Innovation in China | 3 units | |
| Either | ||
| CHSG4047 Resource and Environment Management in China | 3 units | |
| Or | ||
| GEOG4047 Resource and Environment Management in China | 3 units | |
| Or | ||
| GEOG7510 Resource and Environment Management in China | 3 units | |
| EURO2007 The Political Economy of the European Union | 3 units | |
| GEOG2017 Globalization of Economic Activities | 3 units | |
| GEOG4026 Geography of Economic Development | 3 units | |
| HIST3325 History of Chinese Food Culture in Global Perspective | 3 units | |
| HIST4315 Introduction to Museum Studies | 3 units | |
| HIST4317 Global History of Tourism | 3 units | |
| HIST4407 Topic Studies in Social History | 3 units | |
| POLS2006 Introduction to Political Economy | 3 units | |
| POLS4237 Topics in Asian Politics | 3 units | |
| POLS4245 Topics in Comparative and Global Politics | 3 units | |
| SOCI2017 Popular Culture and Society | 3 units | |
| SOCI2027 Social Problems | 3 units | |
| SOCI2035 Social Inequalities | 3 units | |
| SOCI2047 Hong Kong Society | 3 units | |
| SOCI3025 The Internet and Society | 3 units | |
| SOCI4017 Management, Organization and Society | 3 units | |
| SOCI4026 Selected Topics in Contemporary Sociology I | 3 units | |
| SOCI4027 Selected Topics in Contemporary Sociology II | 3 units | |
| SOCI4046 Social Networks | 3 units | |
| SOCI4065 Chinese Entrepreneurship and Overseas Chinese in the Global Context | 3 units | |
| SOWK1015 Social Dimensions of Human Societies | 3 units | |
| SOWK2005 Human Behaviour and Diversity | 3 units | |
| SOWK2028 Social Policy | 2 units | |
| And | ||
| SOWK2029 Social Policy | 2 units | |
| SOWK4005 Administration in Human Service Organizations | 3 units | |
| 21 units | ||
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