Courses
MKTG3056 Social Media Marketing (3 units)
- Prerequisite:
- MKTG2005 Marketing Management
- Medium of Instruction:
- English
This course introduces students to the theories and practices of social media marketing which refers to the process of gaining website traffic and attention of target customers through social media channels. Students would learn the application of different concepts, frameworks, and analytical procedures in the development of appropriate social media marketing strategies for promotion of brands and products.