Courses
ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce (3 units)
- Prerequisite:
- BUSI2045 Data Analytics for Business Decision Making and (ACCT2007 Accounting Information Systems or ISEM2005 Management Information Systems) or equivalent
- Medium of Instruction:
- English
This course will provide an advanced tour in the area of business data analytics and visualization based on the data curation and statistical analysis. The primary learning objective of this course is to learn advanced data analysis concepts and the techniques that facilitate making decisions from a rich data set in the digital commerce context. Students will investigate data concepts, advanced data curation methods, advanced statistical learning methods, and the enhanced data visualization. This course will help students understand how to use data analysis tools, and especially, provide an opportunity to utilize the widely used data analytics tools for the advanced data analytics and visualization. This course will also discuss diverse issues around data analytics such as technologies, behaviours, organizations, policies, and security.