Bachelor of Arts (Honours) in Business Administration (Global Entertainment)
Programme Director: Dr HO, Glos
Entertainment business covers a broad coverage of film, music, theatre, media, gaming, museum, arts and cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.
This transdisciplinary programme is open to students from all academic backgrounds. Business-minded students who wish to pursue a career in the entertainment business and/or arts, cultural and creative industries should apply.
The structure of the curriculum is as follows:
| I) | Major Courses | 72 units |
| II) | Honours Project | 6 units |
| III) | University Core Courses | 13 units |
| IV) | General Education Courses* | 12 units |
| V) | Free Electives | 25 units |
| 128 units |
* For the 18-unit General Education Courses, the learning outcomes of two Level II Interdisciplinary Thematic Courses (6 units) will be fulfilled by taking the Transdisciplinary Common Core “ITS 2009 Global Challenges II” (6 units).
Requirements
| I. | Major Courses | 72 units |
| Transdisciplinary Common Core (9 units) | ||
| ITS 1008 Global Challenges I | 3 units | |
| ITS 2009 Global Challenges II | 6 units | |
| Programme-specific Experiential Learning (18 units) | ||
| ARTT3005 Transdisciplinary Collaboration I | 6 units | |
| ARTT3006 Transdisciplinary Collaboration II | 6 units | |
| BAGE3005 Global Entertainment Business Field Trip | 3 units | |
| BAGE3006 Industry Internship | 3 units | |
| Programme-specific Knowledge/Skills Core (24 units) | ||
| BUSI1005 The World of Business and Entrepreneurship | 3 units | |
| BUSI2045 Data Analytics for Business Decision Making | 3 units | |
| BUSI3006 Business Ethics and Corporate Social Responsibility | 3 units | |
| FILM3147 Entertainment 3.0: Creative Industries and Technology | 3 units | |
| HUMN2026 Globalization and Culture | 3 units | |
| LLAW2007 Entertainment Law | 3 units | |
| MUSI3136 Creative Entrepreneurship | 3 units | |
| WRIT1005 Creativity: Theory and Practice | 3 units | |
| Major Elective Courses | ||
| Programme-specific Knowledge/Skills Electives (21 units) | ||
| BUSI3025 Cross-Cultural and Comparative Management | 3 units | |
| BUSI3057 Managing Entrepreneurial Ventures | 3 units | |
| ECON3087 Understanding the Digital Economy | 3 units | |
| ECON3097 Data Visualization for Economic Storytelling | 3 units | |
| ECON3105 Big Data Analytics with Python | 3 units | |
| FAGS3017 Media Arts and Performance | 3 units | |
| FILM2047 Storytelling | 3 units | |
| FILM3047 Hollywood Cinema | 3 units | |
| FILM4026 East Asian Cinemas: History and Current Issues | 3 units | |
| FINE3025 Entrepreneurial Finance | 3 units | |
| GAME3026 Online Media Management | 3 units | |
| GAME4036 Game Economy: Cryptocurrency and Blockchain Technology | 3 units | |
| HIST4315 Introduction to Museum Studies | 3 units | |
| HUMN3005 Artistic Creativity and Aesthetics Awareness | 3 units | |
| HUMN3025 Chinese Song Lyric Writing | 3 units | |
| HUMN3026 Creative Industries: Theories and Practices | 3 units | |
| HUMN3037 New Media Cultures | 3 units | |
| HUMN3045 Popular Music Studies | 3 units | |
| HUMN3046 Science Fiction, Film and Culture | 3 units | |
| HUMN3075 East Asia Media Cultures in the Global Age | 3 units | |
| HUMN4005 Asia Discourses | 3 units | |
| HUMN4017 Media Representations of Ethnicity | 3 units | |
| HUMN4027 The Double Face of Creativity: Fact and Fiction | 3 units | |
| ISEM3035 Introduction to Business Data Analytics and Visualization | 3 units | |
| ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches | 3 units | |
| MKTG3006 Global Marketing | 3 units | |
| MKTG3007 Consumer Behaviour | 3 units | |
| MKTG3026 Strategic Digital Marketing | 3 units | |
| MKTG3046 Sports Marketing | 3 units | |
| MKTG4026 Leisure Marketing | 3 units | |
| MKTG4055 Event Marketing | 3 units | |
| MUSI3066 Music and Media | 3 units | |
| MUSI3085 Introduction to Music Business and Music Marketing | 3 units | |
| MUSI3087 Iconic Figures of Chinese Popular Music | 3 units | |
| MUSI3096 Legal Perspective in the Creative Arts | 3 units | |
| MUSI3097 Music Design and Programming for Video Games | 3 units | |
| MUSI3105 History and Analysis of Game Scoring | 3 units | |
| MUSI3107 The Past and Present of Music Theatre: from Opera to Broadway | 3 units | |
| MUSI3115 Female and LGBTQ artists in Music, Arts and Society | 3 units | |
| MUSI3127 Sight and Sound: Great Film Music Collaborations | 3 units | |
| MUSI3135 Listening to the Twentieth Century | 3 units | |
| VART3395 Studio: Graphic Design | 9 units | |
| VART3405 Studio: Experience Design | 9 units | |
| WRIT3007 Writing for New Media | 3 units | |
| II. | Honours Project | 6 units |
| Programme-specific Experiential Learning | ||
| Company-based Final Year Project | 6 units | |
| III. | University Core Courses | 13 units |
| IV. | General Education Courses | 12 units |
| V. | Free Electives | 25 units |
| 128 units |
