Master of Arts in Communication

Programme Director:  Dr HUANG, Vincent

The MA in Communication is a coursework-based programme designed for one-year full time and two-year part time students. The programme approaches communication at the individual, organizational and societal levels with a focus on communication and new media in the Greater China Region. Attention is also paid to the impact of changing media technologies.

The MA in Communication aims to:

  1. train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
  2. develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
  3. educate individuals in new substantive areas in the field of communication.

The programme offers a Interactive Media Concentration. The Concentration aims to provide students with cutting-edge knowledge and skills in interactive media communication content and product planning, development, and research. Students are expected to become familiar with the essential design and development processes of interactive media products as well as the global industry of interactive media communication. Students are also expected to be able to apply knowledge and skills to conduct user research and generate creative ideas that can drive interactive media design and provide solutions to interactive media communication problems. 

For graduation, students must complete 27 units.

A postgraduate diploma may be awarded to those who have completed all the coursework and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but have not completed a satisfactory project enrolled within the normal study period for reasons deemed acceptable by the Taught Postgraduate Programmes Management Committee.

Requirements

For award of the MA degree, all students are required to complete a total of 27 units. Students are required to complete 6 units of Required Courses and 21 units of Elective Courses of which at least 15 units must be from this programme.  

The structure of the curriculum is as follows:

I) Required Courses 6 units
II) Elective Courses @ 21 units
III) Optional Courses 0 unit
    27 units

@ Students who wish to opt for the Interactive Media Concentration are to take 12 units of Concentration Required Courses and 9 units of Elective Courses.

I. Required Courses 6 units
  Either  
  COMM7010 Foundations of Communication Study# 3 units
  Or  
  COMM7030 Perspectives on Media and Society# 3 units
  COMM7020 Approaches and Methods in Communication Research 3 units
  (can be chosen as an elective course when the course is not chosen as required course)  
     
II. Elective Courses    9-21 units
  Students who do not opt for a Concentration are to take 21 units of elective courses of which at least 15 units must be from their own Programme.
  Student who opt for the Interactive Media Concentration are to take 12 units of concentration required courses and 9 units of elective courses.
     
  Concentration Required Courses (for Interactive Media Concentration only)  12 units
  COMM7920 Transnational Studies of Interactive Media 3 units
  COMM7930 Interactive Media Narrative and Storyboarding 3 units
  COMM7940 Interactive Media Studies Workshop 3 units
  COMM7950 Interactive Media Economy 3 units
     
  Elective Courses  
  AIDM7010 Media Psychology (for Interactive Media Concentration only) 3 units
  AIDM7390 Data Mining and Knowledge Discovery for Digital Media (for Interactive Media Concentration only) 3 units
  AIDM7450 Dynamic Web and Mobile Programming for Digital Media (for Interactive Media Concentration only) 3 units
  COMM7010 Foundations of Communication Study 3 units
  COMM7030 Perspectives on Media and Society 3 units
  COMM7040 Issues in Intercultural Communication 3 units
  COMM7050 Media and Communication in Chinese Societies 3 units
  COMM7060 Issues in Corporate Communication 3 units
  COMM7130 Globalization of Media and Communication 3 units
  COMM7160 Organizational Communication 3 units
  COMM7170 Communication Campaign Workshop 3 units
  COMM7180 Media Law and Ethics 3 units
  COMM7190 Issues and Cases in Mass Communication 3 units
  COMM7200 New Media Workshop 3 units
  COMM7210 Project 3 units
  COMM7220 Advertising Management 3 units
  COMM7230 Writing for Multimedia in Public Relations 3 units
  COMM7240 Media Markets 3 units
  COMM7250 Strategic Public Relations and Crisis Management 3 units
  COMM7270 Media Policies and Regulations 3 units
  COMM7280 Communication Technologies and Media Organizations 3 units
  COMM7300 Consumer Insights 3 units
  COMM7310 International Advertising 3 units
  COMM7510 Public Administration and the Media 3 units
  COMM7550 Advertising in China 3 units
  COMM7560 Political Communication and Public Opinion 3 units
  COMM7570 Youth, Media and Consumption 3 units
  COMM7580 Social Media Marketing 3 units
  COMM7610 Social Services Marketing and Communication 3 units
  COMM7620 Social Media and Online Social Networks 3 units
  COMM7630 Qualitative Research Methods 3 units
  COMM7640 Introduction to the Chinese Internet 3 units
  COMM7650 Introduction to Social Science Theories 3 units
  COMM7660 Statistical Analysis in Communication 3 units
  COMM7750 Using Social Networks: For the Communications Professional 3 units
  COMM7760 Advertising and Society 3 units
  COMM7770 Data Visualization 3 units
  COMM7780 Big Data Analytics for Media and Communication 3 units
  COMM7790 Communication and Technology 3 units
  COMM7800 New Media Design and Communication 3 units
  COMM7810 Branding 3 units
  COMM7820 Privacy, Data Protection, and Surveillance in the Communication and Media Context 3 units
  COMM7830 Media Communications and Psychology 3 units
  COMM7840 Algorithmic Culture 3 units
  COMM7850 Emerging Technology for Media and Communication 3 units
  COMM7860 Communicating Data 3 units
  COMM7870 Deceptive Communication 3 units
  COMM7880 Advanced Quantitative Communication Research Methods 3 units
  COMM7890 Communication Research Thesis 3 units
  COMM7900 Media Convergence: Theory and Practice 3 units
  COMM7960 AI for Interactive Media Design 3 units
  COMM7970 Online Media Management 3 units
  COMM7980 Interactive Media Cultures and Ethics 3 units
  At most any two electives from courses offered by other programmes* 6 units
     
IV. Optional Courses 0 unit
  COMM7520 Cross-cultural Documentary Workshop** 0 unit
  COMM7530 Information Design** 0 unit
  COMM7540 Multimedia Production** 0 unit
    27 units

 

* Electives offered by other programmes:  
  ACCT7770 Corporate Accounting 3 units
  ACCT7780 Corporate Law and Compliance 3 units
  ACCT7820 Taxation 3 units
  ACCT7830 Risk, Compliance and Corporate Social Responsibility 3 units
  BUSD7010 Social Enterprise Management and Social Impact Strategies 3 units
  CTV 7220 World Cinema: History and Aesthetics 3 units
  CTV 7230 Seminar on Chinese Cinemas 3 units
  CTV 7270 Current Issues of Asian Media 3 units
  CTV 7290 Critique of Contemporary Arts 3 units
  CTV 7370 Cinematography for Directors 3 units
  CTV 7380 Dramaturgy and Directing 3 units
  CTV 7540 Seminar on Television and New Media 3 units
  JOUR7010 International Relations Theory and Practice 3 units
  JOUR7020 Comparative and International News 3 units
  JOUR7030 Research Methods in Media and Communication 3 units
  JOUR7040 Multimedia Journalism 3 units
  JOUR7070 Theories of Journalism and Communication 3 units
  JOUR7080 Current Issues and Case Studies in International News 3 units
  JOUR7090 International News Translation 3 units
  JOUR7110 Reporting International Conflict 3 units
  JOUR7120 International Business and Financial Reporting 3 units
  JOUR7140 Globalisation, Economics and Finance 3 units
  JOUR7150 Business News Writing 3 units
  JOUR7160 Principles of Economics 3 units
  JOUR7170 Business and Finance 3 units
  JOUR7180 Advanced Business News Writing and Production 3 units
  JOUR7250 Reporting China and Hong Kong 3 units
  JOUR7260 Reporting Southeast Asia 3 units
  JOUR7270 Entrepreneurial Journalism 3 units

** School General Electives. Subject to quota and additional payment.

In their whole course of study, students can select TWO elective courses from courses offered by other programmes.

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