Master of Science in Entrepreneurship and Global Marketing
Programme Director: Dr KAN, Clara
The MSc in Entrepreneurship and Global Marketing programme is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.
The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.
Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).
The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.
The structure of the curriculum is as follows:
|I)||Required Courses||33 units|
|II)||Business Project/Academic Dissertation||15 units|
|I.||Required Courses||33 units|
|MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem||3 units|
|MKTG7020 Entrepreneurship and Business Opportunities||3 units|
|MKTG7030 New Venture Business Planning, Small and Family Business||3 units|
|MKTG7040 Accounting and Finance for Entrepreneurs||3 units|
|MKTG7050 Strategic Management||1.5 units|
|MKTG7060 Marketing Planning||1.5 units|
|MKTG7070 Advanced Effective Sales, Negotiation and Intercultural Communication||3 units|
|MKTG7080 Corporate Entrepreneurship and Business Development||3 units|
|MKTG7090 Leadership and Team Building for Entrepreneurs||3 units|
|MKTG7100 Digital Marketing Strategy||3 units|
|MKTG7110 Socially Responsible Entrepreneurship in an International Context||3 units|
|MKTG7120 Global Marketing||3 units|
|II.||Business Project/Academic Dissertation||15 units|
|MKTG7130 Business Project/Academic Dissertation||15 units|