COMM7970 Online Media Management (3 units)
- Medium of Instruction:
This course is designed for students to learn and acquire the knowledge of narrative strategies and cultural economics in relation with worldwide creative media industry. This subject will introduce the basic understanding of the online business models and the foundation of communication design entities and to the management concepts, which are specific to the process of communication design. Students will be able to identify and apply media economy to creative endeavors. They will develop an understanding of creative people as resources and individual talents in different commercial sectors and learn the strategic skills of project management and problem solving. In class, students will need to learn and understand the genuine practices of creative industry. Study of departmental works and role-play of operating a mobile and web creative company will be introduced. Students will eventually understand the business strategies and opportunities in the real world and what is necessary for a better creative media management.
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