This course aims to prepare the student for a successful business career with a broad understanding of the importance and complexity of strategic decisions and the way they integrate other aspects of business operations. It examines the rationale of decisions that determine the future direction and effectiveness of organisations. The perspective taken is that of the general manager—the owner, CEO, president, or management consultant. It focuses on the critical thinking and the analytical skills required of a general manager in diagnosing and looking for solutions for critical problems in complex business situations and implementing them. In that regard, it integrates the knowledge and thinking skills gained in previous functional courses from Year 1 to Year 3.

This course covers steps of the strategic management process: strategic analysis (including AIs as analysis tools), strategy formulation as well as strategic implementation and controls (including corporate governance as a control tool).

This course also covers the topic of strategic leadership which plays a crucial role in enhancing organisational learning and promoting ethics and corporate social responsibility within an organisation.