Master of Arts in Communication
Programme Director: Prof GUO, Steve Z S
The MA in Communication is a coursework-based programme designed for one-year full time and two-year part time students. The programme approaches communication at the individual, organizational and societal levels with a focus on communication and new media in the Greater China Region. Attention is also paid to the impact of changing media technologies.
The MA in Communication aims to:
- train communication leaders and cultivate the ability to systematically evaluate communication and media problems;
- develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
- educate individuals in new substantive areas in the field of communication.
For graduation, students must complete 27 units.
A postgraduate diploma may be awarded to those who have completed all the coursework and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but have not completed a satisfactory project enrolled within the normal study period for reasons deemed acceptable by the Taught Postgraduate Programmes Management Committee.
Requirements
For award of the MA degree, all students are required to complete a total of 27 units, i.e. 9 units of Required Courses and 18 units of Elective Courses of which at least 12 units must be from this programme.
The structure of the curriculum is as follows:
| I) | Required Courses | 9 units |
| II) | Elective Courses | 18 units |
| III) | Optional Courses | 0 unit |
| 27 units |
| I. | Required Courses | 9 units |
| COMM7010 Foundations of Communication Study | 3 units | |
| COMM7020 Approaches and Methods in Communication Research | 3 units | |
| COMM7030 Perspectives on Media and Society | 3 units | |
| II. | Elective Courses | 18 units |
| Students are to take 18 units of elective courses of which at least 12 units must be from their own Programme. | ||
| ACCT7770 Corporate Accounting | 3 units | |
| ACCT7780 Corporate Law | 3 units | |
| ACCT7820 Taxation | 3 units | |
| ACCT7830 Risk, Compliance and Corporate Social Responsibility | 3 units | |
| COMM7040 Issues in Intercultural Communication | 3 units | |
| COMM7050 Media and Communication in Chinese Societies | 3 units | |
| COMM7060 Issues in Corporate Communication | 3 units | |
| COMM7130 Globalization of Media and Communication | 3 units | |
| COMM7160 Organizational Communication | 3 units | |
| COMM7170 Communication Campaign Workshop | 3 units | |
| COMM7180 Media Law and Ethics | 3 units | |
| COMM7190 Issues and Cases in Mass Communication | 3 units | |
| COMM7200 New Media Workshop | 3 units | |
| COMM7210 Project | 3 units | |
| COMM7220 Advertising Management | 3 units | |
| COMM7230 Writing for Multimedia in Public Relations | 3 units | |
| COMM7240 Media Markets | 3 units | |
| COMM7250 Strategic Public Relations and Crisis Management | 3 units | |
| COMM7270 Media Policies and Regulations | 3 units | |
| COMM7280 Communication Technologies and Media Organizations | 3 units | |
| COMM7300 Consumer Insights | 3 units | |
| COMM7310 International Advertising | 3 units | |
| COMM7510 Public Administration and the Media | 3 units | |
| COMM7550 Advertising in China | 3 units | |
| COMM7560 Political Communication and Public Opinion | 3 units | |
| COMM7570 Youth, Media and Consumption | 3 units | |
| COMM7580 Social Media Marketing | 3 units | |
| COMM7610 Social Services Marketing and Communication | 3 units | |
| COMM7620 Social Media and Online Social Networks | 3 units | |
| COMM7750 Using Social Networks: For the Communications Professional | 3 units | |
| COMM7760 Advertising and Society | 3 units | |
| COMM7770 Data Visualization | 3 units | |
| COMM7780 Big Data Analytics for Media and Communication | 3 units | |
| COMM7790 Communication and Technology | 3 units | |
| COMM7800 New Media Design and Communication | 3 units | |
| COMM7810 Branding | 3 units | |
| At most any two electives from courses offered by MFA/MAIJ* | 6 units | |
| III. | Optional Courses | 0 unit |
| COMM7520 Cross-cultural Documentary Workshop* | 0 unit | |
| COMM7530 Information Design* | 0 unit | |
| COMM7540 Multimedia Production* | 0 unit | |
| 27 units | ||
| * | Electives offered by MFA and MAIJ: | |
| CTV 7220 World Cinema: History, Aesthetics and Cultural Issues | 3 units | |
| CTV 7230 Graduate Seminar on Chinese Cinemas | 3 units | |
| CTV 7250 Graduate Seminar on Hong Kong Television | 3 units | |
| CTV 7270 Current Issues of Asian Media | 3 units | |
| CTV 7290 Critique of Contemporary Arts | 3 units | |
| CTV 7370 Cinematography for Directors | 3 units | |
| CTV 7380 Dramaturgy and Directing | 3 units | |
| JOUR7010 International Relations Theory and Practice | 3 units | |
| JOUR7020 Comparative and International News | 3 units | |
| JOUR7030 Research Methods in Media and Communication | 3 units | |
| JOUR7040 Multimedia Journalism | 3 units | |
| JOUR7070 Theories of Journalism and Communication | 3 units | |
| JOUR7080 Current Issues and Case Studies in International News | 3 units | |
| JOUR7090 International News Translation | 3 units | |
| JOUR7110 Reporting International Conflict | 3 units | |
| JOUR7120 International Business and Financial Reporting | 3 units | |
| JOUR7140 Globalisation, Economics and Finance | 3 units | |
| JOUR7250 Reporting China and Hong Kong | 3 units | |
| JOUR7260 Reporting Southeast Asia | 3 units | |
| JOUR7270 Entrepreneurial Journalism | 3 units |
** School General Electives. Subject to quota and additional payment.
In their whole course of study, students can select TWO elective courses from courses offered by the Master of Fine Arts in Film, Television and Digital Media (MFA), and the Master of Arts in International Journalism Studies (MAIJ).
