Master of Arts in Producing for Film, Television and New Media
Programme Director: Mr MAN, Shu Sum
The MA in Producing for Film, Television and New Media Prograrmme, as the first of its kind in the Greater China Region, aims to educate students for career opportunities as producers and executives in the film, television and new media industries. It is set up to meet these industries’ increasing demand for professionals with good language skills and an in-depth understanding of the production process, including planning, finance, project development, producing, distribution, promotion, public relations, marketing and theatre management.
For graduation, students must complete a minimum of 27 units, consisting of 15 units of required courses and 12 units of elective courses.
The structure of the curriculum is as follows:
| I) | Required Courses | 15 units |
| II) | Elective Courses | 12 units |
| 27 units |
Requirements
| I. | Required Courses | 15 units |
| A.F.7410 Financial Management for Film, Television and New Media | 3 units | |
| A.F.7420 Promotion, Advertising and Distribution for Film, Television and New Media | 3 units | |
| A.F.7430 Law, and Film, Television and New Media | 3 units | |
| A.F.7440 Script Analysis for the Producer | 3 units | |
| A.F.7510 Fundamentals of Media Arts | 3 units | |
| II. | Elective Courses | 12 units |
| A.F.7450 Case Studies in Production and the Market | 3 units | |
| A.F.7460 Graduate Seminar on Film, Television and New Media Business | 3 units | |
| A.F.7470 Seminar on Non-mainstream Producing | 3 units | |
| A.F.7480 Film, Television, New Media and Globalization | 3 units | |
| A.F.7490 Media Management | 3 units | |
| A.F.7520 Interactive Media Design | 3 units | |
| A.F.7530 Principles and Applications of Computer Graphics | 3 units | |
| A.F.7540 The Art and Practice of Digital Media | 3 units | |
| A.F.7550 Graduate Semiar on Chinese New Waves Cinema | 3 units | |
| A.F.7560 Multimedia Platform Pragramming Positioning and Branding | 3 units | |
| A.F.7570 Non-Scripted (Reality Show) Creation and Production | 3 units | |
| COMM7040 Issues in Intercultural Communication | 3 units | |
| COMM7170 Communication Campaign Workshop | 3 units | |
| COMM7200 New Media Workshop | 3 units | |
| COMM7270 Media Policies and Regulations | 3 units | |
| COMM7300 Consumer Insights | 3 units | |
| CTV 7230 Graduate Seminar on Chinese Cinemas | 3 units | |
| CTV 7250 Graduate Seminar on Hong Kong Television | 3 units | |
| FIN 7080 Business Finance | 3 units | |
| JOUR7030 Research Methods in Media and Communication | 3 units | |
| MKT 7080 Managing Marketing | 3 units | |
| 27 units |
