Public Relations and Advertising Major

Requirements

II. Major Courses           49 - 52 units
  Major Required Courses (21 units)  
  COMM2006 Communication Theory (Communication Studies) 3 units
  COMM2007 Communication Research Method (Communication Studies) 3 units
  ORGC2007 Organizational Communication 3 units
  PRAD2007 Principles and Methods of Advertising 3 units
  PRAD2015 Principles and Practices of Public Relations 3 units
  PRAD3015 Consumer Perspectives in Public Relations and Advertising 3 units
  PRAD3056 Campaign Planning and Management 3 units
     
  Concentration Courses (22 units)  
  Advertising and Branding Concentration Required Courses  
  PRAD3005 Advertising Copywriting 3 units
  PRAD3046 Audience Measurement and Engagement 3 units
  PRAD3106 Public Relations and Advertising Practicum 1 unit
  PRAD4006 Research Practices in Public Relations and Advertising 3 units
  PRAD4025 Branding and Communication 3 units
  PRAD4036 Social Communication and Advertising 3 units
  PRAD4037 Narrative and Storytelling 3 units
  PRAD4047 Luxury and Services Branding 3 units
     
  Organizational Communication Concentration Required Courses  
  ORGC2035 Communication for Service Management 3 units
  ORGC3046 Advanced Writing for Professional Communication 3 units
  ORGC3047 Organizational Event Planning and Management 3 units
  ORGC3106 Organizational Communication Practicum 1 unit
  ORGC4005 Leadership Communication 3 units
  ORGC4036 Organizational Decision Making and Problem Solving 3 units
     
  Choose two from the following courses:  
  ORGC3007 Organizational Communication Training and Development 3 units
  ORGC4025 Communication Audits 3 units
  ORGC4026 Conflict and Negotiation 3 units
  ORGC4027 Current Topics in Organizational Communication 3 units
  ORGC4037 Comprehensive Management Trainee Assessment 3 units
  ORGC4045 Advanced Communication Research 3 units
  ORGC4046 Communication Entrepreneurship 3 units
     
  Public Relations Concentration Required Courses  
  PRAD3017 Digital Public Relations 3 units
  PRAD3035 Public Relations Writing 3 units
  PRAD3046 Audience Measurement and Engagement 3 units
  PRAD3047 Corporate Social Responsibility and Stakeholder Engagement 3 units
  PRAD3106 Public Relations and Advertising Practicum 1 unit
  PRAD4006 Research Practices in Public Relations and Advertising 3 units
  PRAD4016 Strategic Issues and Crisis Management 3 units
  PRAD4045 Advanced Public Relations Writing 3 units
     
  Major Elective Courses (6 - 9 units)  
  Advertising and Branding Concentration (6 units)  
  Organizational Communication Concentration (9 units)*  
  Public Relations Concentration (6 units)  
  COMM2015 Media, Culture, and Society(1) 3 units
  ORGC2005 Group Communication 3 units
  ORGC2015 Computer Mediated Communication 3 units
  ORGC2017 Nonverbal Communication 3 units
  ORGC2025 Interpersonal Communication 3 units
  ORGC2027 Interviewing 3 units
  ORGC2035 Communication for Service Management(2) 3 units
  ORGC3007 Organizational Communication and Training Development(3) 3 units
  ORGC3015 Intercultural Communication 3 units
  ORGC3016 Health Communication 3 units
  ORGC3017  Web Survey and Data Mining 3 units
  ORGC3025 Argumentation 3 units
  ORGC3027 Psychology of Communication 3 units
  ORGC3036 Rhetorical Approaches to Communication 3 units
  ORGC3045 Multimedia Design for Organizations 3 units
  ORGC3046 Advanced Writing for Professional Communication(2) 3 units
  ORGC3047 Organizational Event Planning and Management(2) 3 units
  ORGC4005 Leadership Communication(2) 3 units
  ORGC4007 Organizational Communication Internship(4) 0 unit
  ORGC4025 Communication Audits(3) 3 units
  ORGC4026 Conflict and Negotiation(3) 3 units
  ORGC4027 Current Topics in Organizational Communication(3) 3 units
  ORGC4036 Organizational Decision Making and Problem Solving(2) 3 units
  ORGC4037 Comprehensive Management Trainee Assessment(3) 0 unit
  ORGC4045 Advanced Communication Research(3) 3 units
  ORGC4046 Communication Entrepreneurship(3) 3 units
  PRAD2005 Introduction to Public Relations and Advertising(5) 3 units 
  PRAD2025 Communication, Technology, and Change 3 units
  PRAD3005 Advertising Copywriting(6) 3 units
  PRAD3007 Advertising Design and Visualization 3 units
  PRAD3017 Digital Public Relations(7) 3 units
  PRAD3025 International Field Study in Public Relations and Advertising 3 units
  PRAD3026 Mobile and Social Network Communication 3 units
  PRAD3027 Digital Audio and Video Production 3 units
  PRAD3035 Public Relations Writing(7) 3 units
  PRAD3037 Visual Design 3 units
  PRAD3045 Managing Internal Public Relations 3 units
  PRAD3046 Audience Measurement and Engagement(6) and (7) 3 units
  PRAD3047 Corporate Social Responsibility and Stakeholder Engagement(7) 3 units
  PRAD3055 Special Topics in Public Relations and Advertising 3 units
  PRAD4006 Research Practices in Public Relations and Advertising(4), (6) and (7) 3 units
  PRAD4007 Public Relations and Advertising Internship(8) 0 unit
  PRAD4016 Strategic Issues and Crisis Management(7) 3 units
  PRAD4025 Branding and Communication(6) 3 units
  PRAD4026 Cross-cultural Advertising 3 units
  PRAD4027 Financial Public Relations 3 units
  PRAD4035 Public Relations in Greater China 3 units
  PRAD4036 Social Communication and Advertising(6) 3 units
  PRAD4037 Narrative and Storytelling(6) 3 units
  PRAD4045 Advanced Public Relations Writing(7) 3 units
  PRAD4047 Luxury and Services Branding(6) 3 units
  PRAD4055 Place Branding 3 units
  PRAD4056 Creative Expression 3 units
     
 

* For Organizational Communication Concentration students, they can take elective courses under the following conditions: 

- None or one course at 1000 level; 
- At most two courses at 2000 level; 
- Any number of 3000 and 4000 level courses. 

  (1) Also under School Core Elective Course List
  (2) Required Courses of Organizational Communication Concentration 
  (3) Also under Organizational Communication Concentration Elective Course List
  (4) For Organizational Communication Concentration students only 
  (5) For non-Advertising and Branding Concentration and non-Public Relations Concentration students only
  (6) Required Courses of Advertising and Branding Concentration 
  (7) Required Courses of Public Relations Concentration 
  (8) For Advertising and Branding Concentration and Public Relations Concentration students only 
     
 III. Honours Project 3 units
  Advertising and Branding Concentration   
  PRAD4895 Public Relations and Advertising Honours Project 3 units
     
  Organizational Communication Concentration  
  ORGC4895 Organizational Communication Honours Project 3 units
     
  Public Relations Concentration  
  PRAD4895 Public Relations and Advertising Honours Project 3 units
     
VI. Free Electives 30 - 33 units
  Advertising and Branding Concentration (33 units)  
  Organizational Communication Concentration (30 units)  
  Public Relations Concentration (33 units)  
     

 

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