Master of Science in Business Management
Programme Director: Prof HUANG, Xu
The MScBM is a pre-experience Master’s level programme in general business and management. The programme aims to prepare for the entry into or enhancement of a graduate’s career in business and management by developing knowledge and skills at a professional level. The objectives include three major areas of teaching and learning at the general level and an additional area building upon the School’s unique positioning and strengths. The general objectives are: (1) to equip students with knowledge and understanding in general business and management; (2) to prepare students in the application and integration of general business and management knowledge; and (3) to assist students in the acquisition of professional skills which are essential to their forthcoming business/management career and professional development. The unique objective of the School is: (4) to appreciate the importance of corporate sustainability and business ethics.
Following the aims and objectives described above, the MScBM Progrmme Learning Goals (Programme Intended Learning Outcomes) are as follows:
- Students will develop knowledge in major functional areas of modern business, with emphasis on the integration of the multiple dimensions of international business.
- Students will develop knowledge of organizations, their management, and the global environment in which they operate.
- Students will develop ability to apply the knowledge and understanding of business and management to complex issues of modern days, both systematically and creatively, to improve business and management practice.
- Students will acquire knowledge of business ethics, CSR and corporate sustainability issues affecting business.
The structure of the curriculum is as follows:
|I)||Required Courses||27 units|
|II)||Elective Courses||6 units|
|I.||Required Courses||27 units|
|ACCT7060 Business Accounting||3 units|
|BUS 7060 Business Law and Corporate Governance||3 units|
|BUS 7070 Business Operations||3 units|
|BUS 7080 Business Research Methodology and Application||3 units|
|BUS 7090 Business Strategy||3 units|
|ECON7090 Business Economics||3 units|
|FIN 7080 Business Finance||3 units|
|MGNT7230 Managing People||3 units|
|MKT 7080 Managing Marketing||3 units|
|II.||Elective Courses*||6 units|
|ACCT7080 Financial Statement Analysis||3 units|
|BUS 7390 Legal Aspects of International Business||3 units|
|BUS 7400 Legal Aspects of China Trade and Investment||3 units|
|BUS 7440 Entrepreneurship Development||3 units|
|BUS 7450 Business Creativity||3 units|
|BUS 7460 Participation in External Competitions||3 units|
|BUS 7470 Business Field Study||3 units|
|BUS 7480 Mediation||3 units|
|BUS 7500 China Marketing and Foreign Investment Issues||3 units|
|ECON7610 Economic Developments in China and Hong Kong||3 units|
|ECON7620 International Macroeconomics and Policy Issues||3 units|
|ECON7630 International Trade and Finance in China||3 units|
|ECON7840 Big Data Analytics for Business||3 units|
|FIN 7220 Investment and Portfolio Analysis||3 units|
|FIN 7240 Derivative Securities and Risk Management||3 units|
|HRM 7600 Global Human Resources Management||3 units|
|ISEM7050 Current Issues in Electronic Commerce||3 units|
|MGNT7270 International Management||3 units|
|MGNT7280 Managing Change||3 units|
|MKT 7100 Management of Integrated Marketing Communications||3 units|
|MKT 7110 Seminar in Marketing||3 units|
|MKT 7130 Services Marketing Management||3 units|
|Recommended Non-MBA Electives**|
|a)||MSc in Strategic Human Resources Management Programme|
|HRM 7360 Strategic Human Resources Management in Practice||3 units|
|b)||MSocSc in Media Management Programme|
|COMM7170 Communication Campaign Workshop||3 units|
|COMM7200 New Media Workshop||3 units|
|COMM7230 Writing for Multimedia in Public Relations||3 units|
|COMM7300 Consumer Insights||3 units|
|c)||MSc in Global Marketing Management Programme|
|MKT 7260 Strategic Marketing||3 units|
|MKT 7280 Socially Reponsible Marketing in an International Context||3 units|
* The elective courses list may vary, depending upon demand and teaching resources.
** MBA/MScBM students are allowed to take these Master's courses offered by the School of Business and other Master's programmes to replace MScBM electives.