Master of Science in Entrepreneurship and Global Marketing

Programme Director: Dr HO, Glos

The MSc in Entrepreneurship and Global Marketing programme is jointly offered by the Department of Marketing, School of Business of the Hong Kong Baptist University (HKBU) and Grenoble École de Management (GEM). By combining Entrepreneurship and Global Marketing, the programme will provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by any organizations.

By adopting a multidisciplinary teaching and learning approach to Entrepreneurship and Marketing, the programme aims to equip students with entrepreneurial and global marketing knowledge so that they may start their own business, develop a successful entrepreneurial career in multi-national companies, or advance into managerial and leadership roles.

The programme utilizes the synergies of having two partnering institutions located in different regions of the world. With emphasis on the unique international experience, students will be equipped to think globally and work in multicultural and multi-disciplinary teams. Students will gain extensive exposure to both Eastern and Western cultures, by spending the first semester studying in France and the second semester studying in Hong Kong, leading to a single degree to be jointly awarded by HKBU and GEM.

The structure of the curriculum is as follows:

I)	Required Courses	33 units
II)	Optional Course	0 - 3 units
III)	Business Project/Academic Dissertation	9 units
		42^*- 45 units

* 42 HKBU unit shall be counted as equivalent to 90 ECTS credits of Grenoble École de Management.

Requirements

I.	Required Courses	33 units

	Semester 1: 31 ECTS credits at Grenoble École de Management
	MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem	5 ECTS
	MKTG7020 Entrepreneurship and Business Opportunities	5 ECTS
	MKTG7030 New Venture Business Planning, Small and Family Business	5 ECTS
	MKTG7040 Accounting and Finance for Entrepreneurs	5 ECTS
	MKTG7050 Strategic Management	2.5 ECTS
	MKTG7060 Marketing Planning	3.5 ECTS
	MKTG7070 Advanced Effective Sales, Negotiation and Intercultural Communication	5 ECTS

	Semester 2: 15 units at HKBU
	MKTG7080 Corporate Entrepreneurship and Business Development	3 units
	MKTG7090 Leadership and Team Building for Entrepreneurs	3 units
	MKTG7100 Digital Marketing Strategy	3 units
	MKTG7110 Socially Responsible Entrepreneurship in an International Context	3 units
	MKTG7120 Global Marketing	3 units

II.	Optional Course	0 - 3 units
	BUSD7010 Social Enterprise Management and Social Impact Strategies^#	3 units

III.	Business Project/Academic Dissertation	9 units
	Summer: a student shall take either at Grenoble École de Management, HKBU or elsewhere
	MKTG7130 Either Business Project Or Academic Dissertation	9 units
		42 - 45 units

# Optional; not required to constitute part of the graduation requirements

Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.