Bachelor of Communication (Honours) in Interactive Media Publishing
The Interactive Media Publishing programme cultivates visionary leaders prepared to drive the publishing industry's transformation. By strategically integrating interactive media technologies with core publishing principles, students develop a comprehensive skill set encompassing media technology mastery, content management, publishing quality control, and user experience design. They further acquire advanced capabilities in digital marketing, gamification, copyright & IP development, transmedia franchise, sustainable publishing practices, positioning them to lead a responsible and competitive future.
The structure of the curriculum is as follows:
| II) | Major Courses | 39 units |
| III) | Honours Project | 3 units |
| IV) | University Language Courses | 0 units |
| V) | General Education Courses | 3 - 18 units |
| VI) | Free Electives | 6 - 21 units |
| 66 units |
Requirements
| I. | Major Courses | 39 units |
| Major Required Courses (33 units) | ||
| HUMN3037 New Media Cultures | 3 units | |
| IMPP3005 Innovations in Publishing: Exploring Emerging Media and Technologies | 3 units | |
| IMPP3006 Communication Dynamics in Digital Publishing | 3 units | |
| IMPP3007 Practicum (Interactive Media Publishing) | 3 units | |
| IMPP3016 Introduction to Publishing | 3 units | |
| ITS2005 Transdisciplinary Inquiries and Methodologies | 3 units | |
| MKTG3056 Social Media Marketing | 3 units | |
| PRAO2047 Media Design for Corporate Communication | 3 units | |
| VART2696 Graphic Design | 3 units | |
| IMPP3025 People and Content Management for Interactive Media Publishing | 3 units | |
| WRIT4017 From Sacred Books to Sampling: Authorship in Creative Writing and Digital Arts | 3 units | |
| Major Elective Courses (6 units) | ||
| Provided by Department of Interactive Media | 3 units | |
| GAME3017 Interactive Graphics | 3 units | |
| GAME3026 Online Media Management | 3 units | |
| GAME3027 Traditional and Experimental Animation | 3 units | |
| GAME3037 Visual Aesthetics and Narrative Presentation | 3 units | |
| GAME4026 Creative Production in Extended Reality | 3 units | |
| GAME4036 Game Economy Cryptocurrency and Blockchain Technology | 3 units | |
| IMPP3015 Strategic Message Design | 3 units | |
| IMPP3017 Selected Topics in Psychological Approaches to Interactive Media Publishing | 3 units | |
| Provided by Department of Journalism | ||
| JOUR3107 Media Development in Global Perspective | 3 units | |
| JOUR4076 Media Innovations: AI and Cloud Solutions for Social Engagement | 3 units | |
| Provided by Department of Communication Studies | ||
| PRAO3007 Advertising Design and Visualization | 3 units | |
| PRAO3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAO3017 Digital Public Relations | 3 units | |
| PRAO3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| Provided by School of Creative Arts | ||
| VART2686 Moving Narratives | 3 units | |
| VART2687 Illustration | 3 units | |
| VART2705 Relief and Intaglio Printing | 3 units | |
| VART3446 Art in the Contemporary World | 3 units | |
| Provided by Faculty of Arts and Social Sciences | ||
| HUMN3076 Digital Humanities | 3 units | |
| WRIT2005 Biography Writing | 3 units | |
| WRIT2007 Editing and publishing | 3 units | |
| WRIT3005 Reading Masterpieces and Writing Your Own | 3 units | |
| WRIT3006 Professional Writing Practicum: Essentials of the Craft of Writing | 3 units | |
| WRIT3007 Writing for New Media | 3 units | |
| WRIT3025 Big Stories: Writing Long-form Fictional Narratives | 3 units | |
| WRIT4006 Writing Internship | 3 units | |
| Provided by School of Business | ||
| BUSI1005 The World of Business and Entrepreneurship | 3 units | |
| BUSI2035 Entrepreneurship and Innovative Thinking | 3 units | |
| BUSI3046 Business Communications in the Technology Era | 3 units | |
| FINE3025 Entrepreneurial Finance | 3 units | |
| ISEM4035 Blockchain: Cryptocurrencies and Other Business Applications | 3 units | |
| LLAW2007 Entertainment Law | 3 units | |
| MKTG3026 Strategic Digital Marketing | 3 units | |
| III. | Honours Project | 3 units |
| IMPP4895 Honours Project in Interactive Media Publishing | ||
| IV. | University Language Courses | 0 units |
| V. | General Education Courses | 3 - 18 units |
| VI. | Free Electives | 6 - 21 units |
| 66 units | ||
