AI for Business Concentration

The aim of the AI for Business Concentration is to equip students with the essential technical and strategic skills to lead AI-driven innovation and to nurture them to become competitive and ethical business leaders in the modern digital economy. The concentration balances a deep understanding of AI technologies with practical business applications, providing students with opportunities to apply learned theories to resolve real-world challenges. Students are educated through a systematic pedagogical approach emphasizing analytical, critical, and transdisciplinary thinking, developing their ability to bridge the gap between technology and business functions to create measurable value.

The objectives of the AI for Business Concentration are:
(1) To enable students to build a solid foundation in understanding the transformative role of Artificial Intelligence in business and society.
(2) To instill in students the core principles of AI, data analytics, and digital systems, and how they integrate to drive strategic decision-making and create competitive advantages.
(3) To equip students with the necessary theoretical knowledge and hands-on experience to analyze, design, and implement AI-powered business solutions through practical projects, case studies, and scenario-based learning.
(4) To provide students with knowledge in specialized and emerging areas, such as Human-AI Collaboration, Agentic AI, Generative AI applications, and AI strategy, preparing them for high-demand career pathways.
(5) To nurture a strong sense of ethics, data privacy, and social responsibility, preparing students to be visionary leaders who can navigate the complexities of an AI-driven world.

Upon successful completion of this concentration, students will be able to:

  1. Utilize AI for Business Transformation: Integrate AI, Blockchain, Cloud Computing, and Big Data Analytics into business processes to drive transformative change and create competitive advantages.
  2. Leverage AI and Analytics for Smart Decision Making: Extract actionable insights from complex datasets using advanced analytical and AI techniques to support evidence-based strategic decision-making.
  3. Cultivate a Transdisciplinary Mindset for Business Digitalization: Integrate technical AI expertise with business acumen to bridge the gap between IT and business functions and deliver measurable value.
  4. Ensure Data Security and Compliance: Address cybersecurity challenges and ensure compliance with evolving data privacy regulations in an AI-driven environment

 Requirements

 Concentration Required Courses 12 units
  ISEM2006 Programming for Business Applications using Python 3 units
  ISEM3005 Business Systems Analysis, Design and Decision Making in AI 3 units
  ISEM3006 Data Management and Visualization in Business 3 units
  ISEM4006 AI Economy and Strategy 3 units
     
 Concentration Elective Courses 9 units
  BUSI2007 Management Science 3 units
  BUSI2057 Gamification in Digital Business 3 units
  BUSI3085 Digital Platform Innovation 3 units
  BUSI3086 Enterprise Digitalization and Transformation 3 units
  BUSI3095 Project Management for Digital Initiatives 3 units
  BUSI4027 Blockchain Innovation and Social Impact 3 units
  FINE4026 FinTech for Banking and Finance 3 units
  BUSI4027 Blockchain Innovation and Social Impact 3 units
  ISEM3007 e-Marketing 3 units
  ISEM3016 Decision Support and Intelligent Systems in Business 3 units
  ISEM3026 ISEM Internship 3 units
  ISEM3027 Introduction to App Development and Mobile User Experience Design 3 units
  ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce 3 units
  MKTG3047 Big Data Marketing 3 units
  ISEM4015 Seminar in Information Systems and Business Intelligence 3 units
  ISEM4016 Web Site Design and Business Applications 3 units
  ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches 3 units
  ISEM4025 Information Systems Auditing 3 units
  ISEM4026 Information Technology Governance and Management 3 units
  ISEM4035 Blockchain: Virtual Assets and Business Applications 3 units
  ISEM4036 Cybersecurity and Data Privacy 3 units
  BUSI3XXX Human - AI Collaboration 3 units
  BUSI3XXX Agentic AI and Applications 3 units
  BUSI4XXX Qualitative Analyses with Generative AI and NLP 3 units
  Total 21 units
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