This course, adopting a blended learning approach, focuses on equipping students with the essential skills needed in business communications, where technological advancements have transformed the roles of the three pillars of interpersonal interactions: written communications, verbal oral communications, and behavioural communications.

Written communications remain a cornerstone of business interactions, and this course addresses the evolving nature of written communications in the technology age. Students will delve into the intricacies of crafting business documents under different business scenarios while also exploring how technological advancements have influenced the way these documents are created, disseminated, and received. Students will learn how to structure business reports and communicate insights in a concise, evidence-based style.

The course also places a strong emphasis on verbal oral communication skills. Students will develop their abilities to speak effectively, engaging their audience in both face-to-face and virtual environments. Students will learn to proficiently deliver eloquent and business-like elevator pitch to present sound and feasible business ideas in an assertive and effective manner.

A core element of this course is the Business Case Analysis Report Writing and Presentation. Through practical exercises, students learn how to structure and organize their reports, use data visualization techniques, develop a clear and concise writing style and deliver persuasive presentations.

This course recognizes the critical role of behavioural communications in business success. Students will explore the importance of non-verbal cues and professional etiquette in building professional relationships. The course also addresses the impact of cultural differences on communication styles, equipping students with the skills to communicate with diverse audiences in a global business perspective.