Bachelor of Communication (Honours) in Public Relations and Advertising (FM)
The structure of the First Major (FM) is as follows:
| I. | First Major Required Courses | 39 units |
| II. | First Major Elective Courses | 6 units |
| III. | Honours Project | 3 units |
| 48 units |
Requirements
| I. | First Major Required Courses | 39 units |
| School Core Courses | ||
| COMM1015 Studies in Communication, Media and Journalism | 3 units | |
| COMM2035 Communication, Ethics and Law | 3 units | |
| Students are required to choose one from the following courses | ||
| COMM2026 Human Communication | 3 units | |
| Or | ||
| COMM2027 AI and Digital Communication | 3 units | |
| Or | ||
| COMM2036 Media Design and Digital Applications | 3 units | |
| Major Required Courses | ||
| COMM2006 Communication Theory (Communication Studies) | 3 units | |
| COMM2007 Communication Research Method (Communication Studies) | 3 units | |
| PRAO2007 Principles and Practices of Advertising | 3 units | |
| PRAO2015 Principles and Practices of Public Relations | 3 units | |
| PRAO3005 Content Creation in Advertising | 3 units | |
| PRAO3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAO3035 Public Relations Writing | 3 units | |
| PRAO3056 Campaign Planning and Management | 3 units | |
| PRAO3086 Data Analytics and Visualization for Strategic Communication | 3 units | |
| PRAO3106 Strategic Communication Internship and Practicum | 1 unit | |
| PRAO3107 Career Readiness: Internship and Professional Skills | 2 units | |
| II. | First Major Elective Courses | |
| PRAO2036 Group Communication | 3 units | |
| PRAO2037 Interpersonal Communication | 3 units | |
| PRAO2045 Interviewing | 3 units | |
| PRAO2046 Internal Communication and Employee Engagement | 3 units | |
| PRAO2047 Media Design for Corporate Communication | 3 units | |
| PRAO2055 Programming for Digital Communication | 3 units | |
| PRAO3007 Advertising Design and Visualization | 3 units | |
| PRAO3017 Digital Public Relations | 3 units | |
| PRAO3027 Digital Audio and Video Production | 3 units | |
| PRAO3046 Audience Measurement and Engagement | 3 units | |
| PRAO3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| PRAO3065 Fundraising Events Sponsorships and Donor Management | 3 units | |
| PRAO3066 Writing for Professional Communication | 3 units | |
| PRAO3067 Health Communication and Information Campaigns | 3 units | |
| PRAO3075 Intercultural Communication | 3 units | |
| PRAO3076 Communication Training for Organizations | 3 units | |
| PRAO3085 Social Media @ Work | 3 units | |
| PRAO3087 Organizational Communication Issues and Processes | 3 units | |
| PRAO4006 Advanced Qualitative Communication Research | 3 units | |
| PRAO4016 Strategic Issues and Crisis Management | 3 units | |
| PRAO4025 Brand Strategy and Communication | 3 units | |
| PRAO4027 Financial Public Relations | 3 units | |
| PRAO4036 Social Communication and Advertising | 3 units | |
| PRAO4037 Narrative and Brand Storytelling | 3 units | |
| PRAO4045 Media Relations Writing and Training | 3 units | |
| PRAO4047 Service Experiences & Luxury Branding | 3 units | |
| PRAO4056 Creative Brand Expression | 3 units | |
| PRAO4057 Organizational Decision Making and Problem Solving | 3 units | |
| PRAO4065 Advanced Quantitative Communication Research | 3 units | |
| PRAO4066 Leadership Communication | 3 units | |
| PRAO4067 Communication Entrepreneurship | 3 units | |
| PRAO4075 Comprehensive Management Trainee Assessment | 3 units | |
| PRAO4077 Special Topics in Communication Studies | 3 units | |
| PRAO4087 Algorithm and Communication | 3 units | |
| III. | Honours Project | 3 units |
| PRAO4895 Strategic Communication Honours Project |
