Bachelor of Arts (Honours) in Sports Industry Management
Programme Director: Dr. HON Sze Sze
The overall aim of the SIM is to provide students with a comprehensive education in the dynamic sports industry of Hong Kong, a key hub for major international sports events. By integrating theoretical knowledge with practical experiences, students will develop a profound understanding of the sports industry system, including its key stakeholders, emerging trends, and prevalent challenges.
After completing this programme, students should be able to:
1. Apply practical skills across various sports business disciplines, preparing students for successful careers in the sports industry;
2. Demonstrate critical thinking and problem-solving abilities by analyzing real-world case studies and projects within the sports industry;
3. Develop hands-on skills through internships and fieldwork with reputable local and global sports organizations, enhancing professional readiness;
4. Apply knowledge and skills to contribute to the growth and advancement of sports events and tourism in Hong Kong through practical initiatives.
The structure of the curriculum is as follows:
| I) | Major Courses | 39 units |
| II) | Honours Project | 3 units |
| III) | General Education Courses | 3 -18 units |
| IV) | Free Electives | 6 -21 units |
| 66 units |
Requirements
| I. | Major Courses | 39 units |
| Major Required Courses (24 units) | ||
| BUSI2066 Data Analytics for Business Decision Making | 3 units | |
| PERM3015 Recreation Programming and Event Management | 3 units | |
| PERM4005 Facility Management | 3 units | |
| PRAO3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| SIMT3005 Foundation of Sports Industry Management | 3 units | |
| SIMT3006 Sports Economics and Financial Management | 3 units | |
| SIMT3007 Internship 1 | 3 units | |
| SIMT4005 Legal Issues and Sports Industry | 3 units | |
| Major Elective Courses (15 units) | ||
| Group A (Sports-oriented) | ||
| At least 6 units from Group A | ||
| PERM2006 Organization and Administration in Physical Education and Recreation | 3 units | |
| PERM3045 Sport Media and Public Relation | 3 units | |
| PERM4007 Leadership and Communication in Sport and Recreation | 3 units | |
| PREM4115 Marketing in Leisure Services | 3 units | |
| SIMT3015 Business Strategies in Game and Esports | 3 units | |
| SIMT3016 Global Sports Business | 3 units | |
| SIMT3017 Sports Tourism | 3 units | |
| SIMT4006 AI in Sports Industry | 3 units | |
| SIMT4007 Internship 2 | 3 units | |
| Group B (Interdisciplinary) | ||
| At least 6 units from Group B | ||
| BUSI1005 The World of Business and Entrepreneurship | 3 units | |
| BUSI2056 Entrepreneurial Accounting and Finance | 3 units | |
| ISEM3035 Introduction to Business Data Analytics and Visualization | 3 units | |
| ISEM4035 Blockchain: Cryptocurrencies and Other Business Applications | 3 units | |
| JOUR4056 Media Management | 3 units | |
| LLAW2007 Entertainment Law | 3 units | |
| MKTG3026 Strategic Digital Marketing | 3 units | |
| MKTG4055 Event Marketing | 3 units | |
| PRAO3017 Digital Public Relations | 3 units | |
| PRAO3067 Health Communication and Information Campaigns | 3 units | |
| PRAO4016 Strategic Issues and Crisis Management | 3 units | |
| II. | Honours Project | 3 units |
| SIMT4015 Honours Project | 3 units | |
| III. | General Education Courses | 3 -18 units |
| IV. | Free Electives | 6 - 21 units |
| 66 units |
