Bachelor of Business Administration (Honours)

Programme Director: Mr MAN, Ryan K L

The BBA (Hons) degree programme prepares students for careers as managers and business professionals. All students receive a foundation in business and general courses plus a specialisation in one area of business through the choice from one of the eight Concentrations:

- Accounting Concentration
- Economics and Data Analytics Concentration
- Finance Concentration
- Human Resources Management Concentration
- Information Systems and Business Intelligence Concentration
- Marketing Concentration
- Strategic Retail Management and Innovation Concentration
- Wealth and Asset Management Concentration

BBA students are required to take Required Courses (46 units, including a BBA Project) and Concentration Courses (21 units) that include the basics of business such as accounting, economics, management theory, quantitative and computer techniques, language and communication skills, and behavioural sciences. This is the largest component of the curriculum.

BBA students at HKBU must also complete University Language courses (9 units) and General Education courses (22 units). These give students an exposure to other fields such as English, Chinese, Healthy Lifestyle, Culture and Civilization, Quantitative Reasoning, and Values and the Meaning of Life. Students can make use of the elective courses to pursue the additional graduation options of a minor in non-business discipline or double concentration within BBA.

The BBA (Hons) degree programme is structured such that students begin with General Education and business foundation courses in Years 1 and 2, taking more advanced and more specialised courses as they move into Years 3 and 4.  In Year 4, students complete an Honours Project on a topic of their selected Concentration.

Double Degree Programmes in Business

Double Degree Programme with NEOMA Business School

Students accepted to the programme will earn two degrees by spending the first two years in HKBU BBA and the final two years in NEOMA Business School (NBS) in France. French courses and 6-month internship opportunities will be offered to help students further immerse in French culture and develop business networks. Participants are expected to expand their global vision and fully equip themselves in the job market upon completion of the programme. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-nbs-2-2-double-degree-programme.html.

Double Degree Programme with the University of Applied Sciences and Arts Northwestern Switzerland (FHNW)

The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) is one of Switzerland’s leading universities. By spending the first and final year at HKBU BBA, and the second and third year at FHNW, students will receive a BBA and a Bachelor in Business Administration (International Management) conferred by HKBU and FHNW respectively. The programme equips students the necessary knowledge and competencies to work across multiple functions and cultures. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-fhnw-double-degree-programme.html.

Selected students are granted propitious opportunities to receive world class education from both institutions, and to be awarded degrees from HKBU and KU. For more details, please visit: https://bba.hkbu.edu.hk/be-global/hkbu-ku-double-degree-programme.html.

Transdisciplinary Second Majors / Second Majors

The University envisions the importance of transdisciplinary innovations in response to the global challenges and offers a flexible curriculum structure that is much more agile and fits the present and yet-to-known future needs. Students of designated programmes will have the opportunity to opt for a transdisciplinary second major (TSM) / second major (SM) on top of their major. TSMs are geared for particular talent needs in Hong Kong and prepare students to pool knowledge from disciplines to excel in multiple careers, whereas SMs prepare students to gain in-depth knowledge from another discipline to complement the first major. This approach equips students not only for their careers, but also the future development of their respective fields. Seven TSMs and two SMs will be launched in the 2025/26 academic year. More details will be available in due course.

Experiential Learning Activities Requirement

With the aim to encourage students acquire experiential learning and apply business knowledge in and from real world environment, “Experiential Learning” has become a graduation requirement for BBA students starting since 2016/17 AY. Students are required to complete one of the following Experiential Learning activities before graduation:

- Internship (local/overseas);
- Exchange Programme (regular semester/summer); or
- Service Learning Projects.

For details, please check the General Guidelines for Experiential Learning Activities.

Self-eLearning

To encourage active learning, all students must complete a minimum of 40 hours (for first year entrants)/ 20 or 30 hours (for year 2 or year 3 entrants) via recognised online learning platforms. Students must complete the online courses and their assessment items, e.g., quiz and assignments (if any). Every student will be provided a free license for access to the LinkedIn Learning platform for completing this requirement. To enable learner autonomy, there is no restriction on the length or the topic of the courses.

Students must complete this requirement by the 2nd Semester of their final year. Otherwise, their graduation may be deferred.

The structure of the curriculum is as follows:

Requirements