In the modern business landscape, data-driven decision making is essential for achieving competitive advantage and operational efficiency. This course is designed to equip students with the foundational knowledge and practical skills necessary to analyse data effectively and leverage insights for strategic decision making. The course covers business question formulation, data collection and preparation, data visualisation, statistical analysis, and predictive modelling, aiming to enable students to interpret complex data and communicate findings to stakeholders clearly and effectively with analytical tools such as Python. Emphasis will be placed on real-world applications of data analytics in various business contexts.