Public Relations and Advertising Major
Requirements
| II. | Major Courses | 49–52 units |
| Major Required Courses (21 units) | ||
| COMM2006 Communication Theory (Communication Studies) | 3 units | |
| COMM2007 Communication Research Method (Communication Studies) | 3 units | |
| PRAD2007 Principles and Practices of Advertising | 3 units | |
| PRAD2015 Principles and Practices of Public Relations | 3 units | |
| PRAD2026 Organizational Communication | 3 units | |
| PRAD3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAD3056 Campaign Planning and Management | 3 units | |
| Concentration Courses (22 units) | ||
| Advertising and Branding Concentration Required Courses | ||
| PRAD3005 Advertising Copywriting | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3106 Strategic Communication Internship and Practicum | 1 unit | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4037 Narrative and Storytelling | 3 units | |
| PRAD4047 Luxury and Services Branding | 3 units | |
| PRAD4056 Creative Expression | 3 units | |
| Choose one from the following courses: | ||
| PRAD4006 Advanced Qualitative Communication Research | 3 units | |
| PRAD4065 Advanced Quantitative Communication Research | 3 units | |
| Organizational Communication Concentration Required Courses | ||
| PRAD2027 Communication for Service Management | 3 units | |
| PRAD3065 Organizational Event Planning and Management | 3 units | |
| PRAD3066 Writing for Professional Communication | 3 units | |
| PRAD3106 Strategic Communication Practicum and Internships | 1 unit | |
| PRAD4066 Leadership Communication | 3 units | |
| Choose one from the following courses: | ||
| PRAD4006 Advanced Qualitative Communication Research | 3 units | |
| PRAD4065 Advanced Quantitative Communication Research | 3 units | |
| Choose two from the following courses: | ||
| PRAD3067 Health Communication | 3 units | |
| PRAD3076 Organizational Communication Training and Development | 3 units | |
| PRAD4057 Organizational Decision Making and Problem Solving | 3 units | |
| PRAD4067 Communication Entrepreneurship | 3 units | |
| PRAD4075 Comprehensive Management Trainee Assessment | 3 units | |
| PRAD4076 Conflict and Negotiation | 3 units | |
| PRAD4077 Special Topics in Communication Studies | 3 units | |
| Public Relations Concentration Required Courses | ||
| PRAD3017 Strategic Communication and Emerging Media Trends | 3 units | |
| PRAD3035 Public Relations Writing | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| PRAD3106 Strategic Communication Practicum and Internships | 1 unit | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4045 Advanced Public Relations Writing | 3 units | |
| Choose one from the following courses: | ||
| PRAD4006 Advanced Qualitative Communication Research | 3 units | |
| PRAD4065 Advanced Quantitative Communication Research | 3 units | |
| Major Elective Courses (6–9 units) | ||
| Advertising and Branding Concentration (6 units) | ||
| Organizational Communication Concentration (9 units) | ||
| Public Relations Concentration (6 units) | ||
| COMM2026 Nonverbal Communication(1) | 3 units | |
| PRAD2025 Communication, Technology, and Change | 3 units | |
| PRAD2027 Communication for Service Management(2) | 3 units | |
| PRAD2036 Group Communication | 3 units | |
| PRAD2037 Interpersonal Communication | 3 units | |
| PRAD2045 Interviewing | 3 units | |
| PRAD3005 Advertising Copywriting(4) | 3 units | |
| PRAD3007 Advertising Design and Visualization | 3 units | |
| PRAD3017 Strategic Communication and Emerging Media Trends(5) | 3 units | |
| PRAD3027 Digital Audio and Video Production | 3 units | |
| PRAD3035 Public Relations Writing(5) | 3 units | |
| PRAD3045 Managing Internal Public Relations | 3 units | |
| PRAD3046 Audience Measurement and Engagement(4) and (5) | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement(5) | 3 units | |
| PRAD3065 Organizational Event Planning and Management(2) | 3 units | |
| PRAD3066 Writing for Professional Communication(2) | 3 units | |
| PRAD3067 Health Communication(3) | 3 units | |
| PRAD3075 Intercultural Communication | 3 units | |
| PRAD3076 Organizational Communication and Training Development(3) | 3 units | |
| PRAD3077 Psychology of Communication | 3 units | |
| PRAD4006 Advanced Qualitative Communication Research | 3 units | |
| PRAD4016 Strategic Issues and Crisis Management(5) | 3 units | |
| PRAD4025 Branding and Communication(4) | 3 units | |
| PRAD4026 Cross-cultural Advertising | 3 units | |
| PRAD4027 Financial Public Relations | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| PRAD4037 Narrative and Storytelling(4) | 3 units | |
| PRAD4045 Advanced Public Relations Writing(5) | 3 units | |
| PRAD4047 Luxury and Services Branding(4) | 3 units | |
| PRAD4055 Place Branding | 3 units | |
| PRAD4056 Creative Expression(4) | 3 units | |
| PRAD4057 Organizational Decision Making and Problem Solving(3) | 3 units | |
| PRAD4065 Advanced Quantitative Communication Research | 3 units | |
| PRAD4066 Leadership Communication(2) | 3 units | |
| PRAD4067 Communication Entrepreneurship(3) | 3 units | |
| PRAD4075 Comprehensive Management Trainee Assessment(3) | 3 units | |
| PRAD4076 Conflict and Negotiation(3) | 3 units | |
| PRAD4077 Special Topics in Communication Studies(3) | 3 units | |
| (1) Also under School Core Elective Course List | ||
| (2) Required Courses of Organizational Communication Concentration | ||
| (3) Also under Organizational Communication Concentration Elective Course List | ||
| (4) Required Courses of Advertising and Branding Concentration | ||
| (5) Required Courses of Public Relations Concentration | ||
| III. | Honours Project | 3 units |
| Advertising and Branding Concentration | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| Organizational Communication Concentration | ||
| PRAD4885 Organizational Communication Honours Project | 3 units | |
| Public Relations Concentration | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| VI. | Free Electives | 30–33 units |
| Advertising and Branding Concentration (33 units) | ||
| Organizational Communication Concentration (30 units) | ||
| Public Relations Concentration (33 units) | ||
