Master of Science in Entrepreneurship and Global Marketing
Programme Director: Dr KAN, Clara
The MSc in Entrepreneurship and Global Marketing programme is jointly offered by the Department of Marketing, School of Business of the Hong Kong Baptist University (HKBU) and Grenoble École de Management (GEM). By combining Entrepreneurship and Global Marketing, the programme will provide students with entrepreneurial knowledge and skills for handling complex, dynamic and global business issues encountered by any organisations.
By adopting a multidisciplinary teaching and learning approach to Entrepreneurship and Marketing, the programme aims to equip students with entrepreneurial and global marketing knowledge so that they may start their own business, develop a successful entrepreneurial career in multi-national companies, or advance into managerial and leadership roles.
The programme utilises the synergies of having two partnering institutions located in different regions of the world. With emphasis on the unique international experience, students will be equipped to think globally and work in multicultural and multi-disciplinary teams. Students will gain extensive exposure to both Eastern and Western cultures, by spending the first semester studying in France and the second semester studying in Hong Kong, leading to a single degree to be jointly awarded by HKBU and GEM.
The structure of the curriculum is as follows:
| I) | Required Courses | 33 units |
| II) | Optional Course | 0–3 units |
| III) | Business Project/Academic Dissertation | 9 units |
| 42*–45 units |
* 42 HKBU units shall be counted as equivalent to 90 ECTS credits of Grenoble École de Management.
Requirements
| I. | Required Courses | 33 units |
| Semester 1: 31 ECTS credits at Grenoble École de Management | ||
| MKTG7010 Startup Creation Process and Entrepreneurial Ecosystem | 5 ECTS | |
| MKTG7020 Entrepreneurship and Business Opportunities | 5 ECTS | |
| MKTG7030 New Venture Business Planning, Small and Family Business | 5 ECTS | |
| MKTG7040 Accounting and Finance for Entrepreneurs | 5 ECTS | |
| MKTG7050 Strategic Management | 2.5 ECTS | |
| MKTG7060 Marketing Planning | 3.5 ECTS | |
| MKTG7070 Advanced Effective Sales, Negotiation and Intercultural Communication | 5 ECTS | |
| Semester 2: 15 units at HKBU | ||
| MKTG7080 Corporate Entrepreneurship and Business Development | 3 units | |
| MKTG7090 Leadership and Team Building for Entrepreneurs | 3 units | |
| MKTG7100 Digital Marketing Strategy | 3 units | |
| MKTG7110 Socially Responsible Entrepreneurship in an International Context | 3 units | |
| MKTG7120 Global Marketing | 3 units | |
| II. | Optional Course | 0–3 units |
| BUSD7010 Social Enterprise Management and Social Impact Strategies# | 3 units | |
| III. | Business Project/Academic Dissertation | 9 units |
| Summer: a student shall take either at Grenoble École de Management, HKBU or elsewhere | ||
| MKTG7130 Business Project/Academic Dissertation | 9 units | |
| 42–45 units | ||
# Optional; not required to constitute part of the graduation requirements
Exempted Course at Non-local Courses Registry, Education Bureau (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
