PRAD4036 Social Communication and Advertising (3 units)
- Year 3 standing or above; PRAD2005 Introduction to Public Relations and Advertising (for non-PRA students)
- Medium of Instruction:
This course provides an in-depth examination of advertising as a form of social communication in contemporary society. Stressed are the meanings and functions of advertising in modern culture and advertising's psychological, ideological, and sociological implications. Relevant ethical dimension and responsibilities are considered.
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