Bachelor of Social Sciences (Honours) in Integrated Communication Management
Programme Director: Dr FUNG, Maggie S K
The Bachelor of Social Sciences (Honours) in Integrated Communication Management is a self-funded four-year full-time degree programme designed for associate degree/higher diploma graduates who wish to further their studies in public relations, advertising and integrated marketing communication. The programme aims to provide students with the academic and practical knowledge and skills related to communication management. The programme consists of a wide range of fundamental communication courses, with a particular emphasis on social services marketing as well as communication strategies in health and public issues. It provides students with a solid undergraduate education required for pursuing career or further study in the related fields.
Specifically, the programme aims to deliver the following learning outcomes:
- To describe in detail the fundamental concepts, theories, and practices in communication studies;
- To apply an advanced level of communication skills meeting the needs of a community undergoing rapid socio-political and technological changes;
- To apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; and
- To communicate as professionals in communication industry by exhibiting critical thinking and leadership skills.
The structure of the curriculum is as follows:
I) | Major Courses | 66 units |
II) | University Core Courses | 13 units |
III) | General Education Courses^ | 15 units |
IV) | Free Electives | 34 units |
128 units |
^ The 3-unit GE Capstone course is listed under the Major Required or Elective course category with a remark #.
The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses (with a 3-unit General Education Capstone Course listed under the category of Major Required Courses), 13 units of University Core Courses, 15 units of General Education Courses and 34 units of Free Elective Courses. As the programme is designed for associate degree/higher diploma graduates, they will be admitted directly into the third year of study. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, General Education Courses and Free Elective Courses to meet the graduation requirement.
Specifically, students are required to complete 54 units of Major Required Courses and 12 units of Major Elective Courses. The programme structure is set out as follows:
Requirements
I. | Major Courses | 66 units |
Major Required Courses (54 units) | ||
ICMT3005 Advertising Media Planning | 3 units | |
ICMT3007 Communication Theory | 3 units | |
ICMT3015 Creative Advertising Copywriting | 3 units | |
ICMT3017 Introduction to Public Relations and Advertising | 3 units | |
ICMT3025 Graphics and Print Production | 3 units | |
ICMT3027 Marketing Principles | 3 units | |
ICMT3035 Organizational Communication | 3 units | |
ICMT3045 Research Methods | 3 units | |
ICMT3805 Social Services Marketing# | 3 units | |
ICMT4005 Advertising and Society | 3 units | |
ICMT4015 Communication in Professional Practice | 3 units | |
ICMT4025 Crisis Communication | 3 units | |
ICMT4035 Event Management | 3 units | |
ICMT4045 Integrated Marketing Communication Campaign | 3 units | |
ICMT4055 Integrated Marketing Communication Honours Project | 3 units | |
ICMT4065 Intercultural Communication | 3 units | |
ICMT4075 Public Relations and Media Writing | 3 units | |
ICMT4085 Recreation, Sports and Entertainment Promotion | 3 units | |
Major Elective Courses (12 units) | ||
ICMT3105 Business Communication | 3 units | |
ICMT3115 Interactive Advertising Management | 3 units | |
ICMT3125 Media Business Environment | 3 units | |
ICMT3135 Consumer Behaviour | 3 units | |
ICMT3145 Digital Communication | 3 units | |
ICMT3155 Fashion Communication | 3 units | |
ICMT3175 Journalism Theory | 3 units | |
ICMT3185 Television and Hong Kong Society | 3 units | |
ICMT3195 Understanding Theatre Arts | 3 units | |
ICMT3205 Visual Communication in Multimedia | 3 units | |
ICMT3215 Special Topics in Communication | 3 units | |
ICMT3225 Communication in Entrepreneurship Management | 3 units | |
ICMT3235 Persuasion and Social Influence | 3 units | |
ICMT3245 Financial Literacy | 3 units | |
ICMT3255 Journalism and Society in a PR Perspective | 3 units | |
ICMT3265 Creativity | 3 units | |
ICMT4105 Global Marketing Strategies | 3 units | |
ICMT4115 Marketing Communication in China | 3 units | |
ICMT4125 Strategic Public Relations | 3 units | |
ICMT4135 Retailing as Marketing Communication | 3 units | |
ICMT4145 Financial Communication and Investor Relations | 3 units | |
ICMT4905 ICM Internship | 0 unit | |
CRWG4175 Studies in Non-Fiction Films | 3 units | |
CRWG4195 Film Genres | 3 units | |
II. | University Core Courses | 13 units |
III. | General Education Courses | 15 units |
IV. | Free Electives | 34 units |
128 units |