Bachelor of Social Sciences (Honours) in Integrated Communication Management

Programme Director: Dr FUNG, Maggie S K

The Bachelor of Social Sciences (Honours) in Integrated Communication Management is a self-funded four-year full-time degree programme designed for associate degree/higher diploma graduates who wish to further their studies in public relations, advertising and integrated marketing communication. The programme aims to provide students with the academic and practical knowledge and skills related to communication management. The programme consists of a wide range of fundamental communication courses, with a particular emphasis on social services marketing as well as communication strategies in health and public issues. It provides students with a solid undergraduate education required for pursuing career or further study in the related fields.

Specifically, the programme aims to deliver the following learning outcomes:

1. To describe in detail the fundamental concepts, theories, and practices in communication studies;
2. To apply an advanced level of communication skills meeting the needs of a community undergoing rapid socio-political and technological changes;
3. To apply professional knowledge, skills and standards in work situations, with social consciousness and ethical responsibility; and
4. To communicate as professionals in communication industry by exhibiting critical thinking and leadership skills.

The structure of the curriculum is as follows:

^ The 3-unit GE Capstone course is listed under the Major Required or Elective course category with a remark #.

The four-year undergraduate programme requires students to complete a total of 128 units, including 66 units of Major Courses (with a 3-unit General Education Capstone Course listed under the category of Major Required Courses), 13 units of University Core Courses, 15 units of General Education Courses and 34 units of Free Elective Courses. As the programme is designed for associate degree/higher diploma graduates, they will be admitted directly into the third year of study. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, General Education Courses and Free Elective Courses to meet the graduation requirement.

Specifically, students are required to complete 54 units of Major Required Courses and 12 units of Major Elective Courses. The programme structure is set out as follows:

Requirements