Master of Science in Entrepreneurship and Global Marketing

Programme Director: Dr KAN, Clara

The MSc in Entrepreneurship and Global Marketing programme is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.

The programme is designed for students who seek a graduate education in order to advance into management and other leadership roles or to start a career as an entrepreneur. Applicants from all countries will be considered if they can demonstrate the necessary language skills.

Students can choose to study the whole programme in Hong Kong to obtain a single Master's degree. Or, they can apply for the double degree pathway to obtain two Master's degree, one awarded by HKBU and one by the Grenoble École de Management (GEM).

The curriculum has been carefully designed to embrace a global view with global case studies and a business project addressing the principles and practices of entrepreneurship and international marketing management. More importantly, under the double degree pathway, spending one semester in France and one semester in Hong Kong will generate synergies between two institutions steeped in the business practices of very different regions of the world. This will bring the best sort of global exposure to students.

The structure of the curriculum is as follows:

Requirements