Minor Programme in Entrepreneurship and Business Innovation (For Non-BBA Students)
Philosophy and Rationale
The Entrepreneurship and Business Innovation Minor is a cross-disciplinary programme which aims at providing students with training in entrepreneurial thinking and nurtures their proactiveness, innovation, and critical thinking skills that are essential whether choosing the self-employment path or embarking on a career as an employed manager of the chosen field of study.
Programme Intended Learning Outcomes (PILOs)
Upon completion of the Entrepreneurship and Business Innovation Minor, students will be able to:
- acquire a comprehensive background understanding and knowledge in the different topics of the entrepreneurship discipline;
- show a sense of ethics and social responsibility that prepare them to be visionary business leaders; and
- develop an innovative thinking and practical skills to help business firms exploit new markets and business opportunities.
The structure of the curriculum is as follows:
| I) | Required Courses | 6 units |
| II) | Elective Courses | 9 units |
| 15 units |
Requirements
| I. | Required Courses | 6 units |
| BUSI2035 Entrepreneurship and Innovative Thinking | 3 units | |
| BUSI3057 Managing Entrepreneurial Ventures | 3 units | |
| II. | Elective Courses | 9 units |
| Elective course I (3 units) | ||
| ACCT1005 Principles of Accounting I | 3 units | |
| FINE2005 Financial Management | 3 units | |
| ISEM2005 Management Information Systems | 3 units | |
| MKTG2005 Marketing Management | 3 units | |
| Elective courses II (6 units) | ||
| BUSI2046 From Insight to Prototype: Generating Opportunities with Market Insights | 3 units | |
| BUSI3065 Me, Us and Them: The Human Factor in Entrepreneurship and Innovation | 3 units | |
| BUSI4015 Corporate Entrepreneurship | 3 units | |
| ECON3087 Understanding the Digital Economy | 3 units | |
| ECON3105 Big Data Analytics with Python | 3 units | |
| FINE3025 Entrepreneurial Finance | 3 units | |
| HRMN3016 Negotiation | 3 units | |
| ISEM3027 Introduction to App Development and Mobile User Experience Design | 3 units | |
| ISEM3036 Advanced Business Analytics and Data Visualization for Digital Commerce | 3 units | |
| ISEM4006 Electronic Commerce | 3 units | |
| ISEM4016 Web Site Design and Business Applications | 3 units | |
| ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches | 3 units | |
| LLAW3005 Company Law | 3 units | |
| LLAW3015 Cyber Law and Risk | 3 units | |
| MKTG3045 Entrepreneurial Marketing | 3 units | |
| 15 units |
Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.
