Minor Programme in Marketing (For Non-BBA Students)
Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, with at least one course (3 units) at Level 3 or 4. Note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.
The structure of the curriculum is as follows:
| I) | Required Courses | 9 units |
| II) | Elective Courses | 6 units |
| 15 units |
Requirements
| I. | Required Courses | 9 units |
| BUSI1005 The World of Business and Entrepreneurship | 3 units | |
| MKTG2005 Marketing Management | 3 units | |
| MKTG3015 Socially Responsible Marketing | 3 units | |
| II. | Elective Courses | 6 units |
| Two of the following courses: | ||
| MKTG3006 Global Marketing | 3 units | |
| MKTG3007 Consumer Behaviour | 3 units | |
| MKTG3017 Services Marketing | 3 units | |
| MKTG3025 Integrated Marketing Communications | 3 units | |
| MKTG3026 Strategic Digital Marketing | 3 units | |
| MKTG3045 Entrepreneurial Marketing | 3 units | |
| MKTG3047 Big Data Marketing | 3 units | |
| MKTG3056 Social Media Marketing | 3 units | |
| MKTG4005 Strategic Marketing | 3 units | |
| MKTG4006 e-CRM | 3 units | |
| MKTG4007 Brand Management | 3 units | |
| MKTG4015 Sales Management | 3 units | |
| MKTG4025 Marketing in China | 3 units | |
| MKTG4026 Leisure Marketing | 3 units | |
| MKTG4057 Agribusiness: Marketing and Entrepreneurship | 3 units | |
| 15 units | ||
Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.
