Public Relations and Advertising Major
Requirements
| II. | Major Courses | 49 - 52 units |
| Major Required Courses (21 units) | ||
| COMM2006 Communication Theory (Communication Studies) | 3 units | |
| COMM2007 Communication Research Method (Communication Studies) | 3 units | |
| ORGC2007 Organizational Communication | 3 units | |
| PRAD2007 Principles and Methods of Advertising | 3 units | |
| PRAD2015 Principles and Practices of Public Relations | 3 units | |
| PRAD3015 Consumer Perspectives in Public Relations and Advertising | 3 units | |
| PRAD3056 Campaign Planning and Management | 3 units | |
| Concentration Courses (22 units) | ||
| Advertising and Branding Concentration Required Courses | ||
| PRAD3005 Advertising Copywriting | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3106 Public Relations and Advertising Practicum | 1 unit | |
| PRAD4006 Research Practices in Public Relations and Advertising | 3 units | |
| PRAD4025 Branding and Communication | 3 units | |
| PRAD4036 Social Communication and Advertising | 3 units | |
| PRAD4037 Narrative and Storytelling | 3 units | |
| PRAD4047 Luxury and Services Branding | 3 units | |
| Organizational Communication Concentration Required Courses | ||
| ORGC2035 Communication for Service Management | 3 units | |
| ORGC3046 Advanced Writing for Professional Communication | 3 units | |
| ORGC3047 Organizational Event Planning and Management | 3 units | |
| ORGC3106 Organizational Communication Practicum | 1 unit | |
| ORGC4005 Leadership Communication | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving | 3 units | |
| Choose two from the following courses: | ||
| ORGC3007 Organizational Communication Training and Development | 3 units | |
| ORGC4025 Communication Audits | 3 units | |
| ORGC4026 Conflict and Negotiation | 3 units | |
| ORGC4027 Current Topics in Organizational Communication | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment | 3 units | |
| ORGC4045 Advanced Communication Research | 3 units | |
| ORGC4046 Communication Entrepreneurship | 3 units | |
| Public Relations Concentration Required Courses | ||
| PRAD3017 Digital Public Relations | 3 units | |
| PRAD3035 Public Relations Writing | 3 units | |
| PRAD3046 Audience Measurement and Engagement | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement | 3 units | |
| PRAD3106 Public Relations and Advertising Practicum | 1 unit | |
| PRAD4006 Research Practices in Public Relations and Advertising | 3 units | |
| PRAD4016 Strategic Issues and Crisis Management | 3 units | |
| PRAD4045 Advanced Public Relations Writing | 3 units | |
| Major Elective Courses (6 - 9 units) | ||
| Advertising and Branding Concentration (6 units) | ||
| Organizational Communication Concentration (9 units)* | ||
| Public Relations Concentration (6 units) | ||
| COMM2015 Media, Culture, and Society(1) | 3 units | |
| ORGC2005 Group Communication | 3 units | |
| ORGC2015 Computer Mediated Communication | 3 units | |
| ORGC2017 Nonverbal Communication | 3 units | |
| ORGC2025 Interpersonal Communication | 3 units | |
| ORGC2027 Interviewing | 3 units | |
| ORGC2035 Communication for Service Management(2) | 3 units | |
| ORGC3007 Organizational Communication and Training Development(3) | 3 units | |
| ORGC3015 Intercultural Communication | 3 units | |
| ORGC3016 Health Communication | 3 units | |
| ORGC3017 Web Survey and Data Mining | 3 units | |
| ORGC3025 Argumentation | 3 units | |
| ORGC3027 Psychology of Communication | 3 units | |
| ORGC3036 Rhetorical Approaches to Communication | 3 units | |
| ORGC3045 Multimedia Design for Organizations | 3 units | |
| ORGC3046 Advanced Writing for Professional Communication(2) | 3 units | |
| ORGC3047 Organizational Event Planning and Management(2) | 3 units | |
| ORGC4005 Leadership Communication(2) | 3 units | |
| ORGC4007 Organizational Communication Internship(4) | 0 unit | |
| ORGC4025 Communication Audits(3) | 3 units | |
| ORGC4026 Conflict and Negotiation(3) | 3 units | |
| ORGC4027 Current Topics in Organizational Communication(3) | 3 units | |
| ORGC4036 Organizational Decision Making and Problem Solving(2) | 3 units | |
| ORGC4037 Comprehensive Management Trainee Assessment(3) | 0 unit | |
| ORGC4045 Advanced Communication Research(3) | 3 units | |
| ORGC4046 Communication Entrepreneurship(3) | 3 units | |
| PRAD2005 Introduction to Public Relations and Advertising(5) | 3 units | |
| PRAD2025 Communication, Technology, and Change | 3 units | |
| PRAD3005 Advertising Copywriting(6) | 3 units | |
| PRAD3007 Advertising Design and Visualization | 3 units | |
| PRAD3017 Digital Public Relations(7) | 3 units | |
| PRAD3025 International Field Study in Public Relations and Advertising | 3 units | |
| PRAD3026 Mobile and Social Network Communication | 3 units | |
| PRAD3027 Digital Audio and Video Production | 3 units | |
| PRAD3035 Public Relations Writing(7) | 3 units | |
| PRAD3037 Visual Design | 3 units | |
| PRAD3045 Managing Internal Public Relations | 3 units | |
| PRAD3046 Audience Measurement and Engagement(6) and (7) | 3 units | |
| PRAD3047 Corporate Social Responsibility and Stakeholder Engagement(7) | 3 units | |
| PRAD3055 Special Topics in Public Relations and Advertising | 3 units | |
| PRAD4006 Research Practices in Public Relations and Advertising(4), (6) and (7) | 3 units | |
| PRAD4007 Public Relations and Advertising Internship(8) | 0 unit | |
| PRAD4016 Strategic Issues and Crisis Management(7) | 3 units | |
| PRAD4025 Branding and Communication(6) | 3 units | |
| PRAD4026 Cross-cultural Advertising | 3 units | |
| PRAD4027 Financial Public Relations | 3 units | |
| PRAD4035 Public Relations in Greater China | 3 units | |
| PRAD4036 Social Communication and Advertising(6) | 3 units | |
| PRAD4037 Narrative and Storytelling(6) | 3 units | |
| PRAD4045 Advanced Public Relations Writing(7) | 3 units | |
| PRAD4047 Luxury and Services Branding(6) | 3 units | |
| PRAD4055 Place Branding | 3 units | |
| PRAD4056 Creative Expression | 3 units | |
|
* For Organizational Communication Concentration students, they can take elective courses under the following conditions: - None or one course at 1000 level; |
||
| (1) Also under School Core Elective Course List | ||
| (2) Required Courses of Organizational Communication Concentration | ||
| (3) Also under Organizational Communication Concentration Elective Course List | ||
| (4) For Organizational Communication Concentration students only | ||
| (5) For non-Advertising and Branding Concentration and non-Public Relations Concentration students only | ||
| (6) Required Courses of Advertising and Branding Concentration | ||
| (7) Required Courses of Public Relations Concentration | ||
| (8) For Advertising and Branding Concentration and Public Relations Concentration students only | ||
| III. | Honours Project | 3 units |
| Advertising and Branding Concentration | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| Organizational Communication Concentration | ||
| ORGC4895 Organizational Communication Honours Project | 3 units | |
| Public Relations Concentration | ||
| PRAD4895 Public Relations and Advertising Honours Project | 3 units | |
| VI. | Free Electives | 30 - 33 units |
| Advertising and Branding Concentration (33 units) | ||
| Organizational Communication Concentration (30 units) | ||
| Public Relations Concentration (33 units) | ||
