PRAD3047 Corporate Social Responsibility and Stakeholder Engagement (3 units)
- PRAD2005 Introduction to Public Relations and Advertising or PRAD2007 Principles and Methods of Advertising or PRAD2015 Principles and Practices of Public Relations
This course highlights the theory and practice of corporate social responsibility (CSR) and engagement of organizations with key stakeholders and their communities to build relationships and collaborate in sustainable community programmes across different sectors. It also includes the business integration, strategic planning, engagement approach, communication strategies, measurement, and reporting of CSR. Through a critical analysis of case studies from overseas and successful local CSR programmes, students will develop a strategic CSR plan for an organization.
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